Owning the go-to-market strategy for all new and relaunching products. Responsible for driving growth across all marketing channels, including paid search, SEO, Social, Email and Video. Conducting customer and market research for new product ranges, markets and geographical locations.
Responsible for driving growth at Book Learn Pass, an online resource aimed at helping those learning to drive. Main responsibilities include liaising with an external agency on content production and PR activities. Managing an internal team of content writers, editors and interns. Running on and offline campaigns covering Tube, billboard and event-based ad campaigns.
Worked in the marketing team where the main responsibilities were liaising with bloggers, running competitions on Pinterest and working with the design team to creative, beautiful creatives for each of our online campaigns.
Intern support the marketing department. Made copies when required. Worked on simple data entry tasks, filling and other general support activities.
Graduated with a degree in marketing and business communication from the University of Brunel.