Joey Burzynski

SEO Expert / Full-stack Developer / Founder & CTO at MarketKarma
Miami Beach, Florida
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linkedin.com/in/miamibeachseo
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joey@marketkarma.com
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+1 (888) 277-0225
I drive revenue. All other metrics pale in comparison. Be it billion-dollar brands or startups, I've spent the last two decades architecting technology solutions and innovative search marketing strategies (domestic & international) for e-commerce.  My core competencies include organic search marketing (SEO), software development, and e-commerce marketing automation through the application of computational ontologies/NLP.
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Work Experience

MarketKarma

Founder & CTO
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Jun 2012 - Current

Head of SEO strategy for all enterprise accounts. Leading brands rely on our technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.

Notable Clients: DistroMex, Eddie Bauer, GiftCardMall, Gold's Gym, GUESS, Livingston Lures, Marciano, Mavis Tire, PacSun, Ritter Dental, Sacha Cosmetics, SPFM LP, Swanson Health

  • Global lead for organic search strategy (SEO) and technical SEO for enterprise accounts.
  • Serve as lead software architect in MarketReach platform development.

SearchDex

Global Head of SEO
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Feb 2008 - Dec 2011

Served as global lead for organic search (SEO) strategy and business development for all enterprise accounts.

Notable Clients: Ace Cash Express, Athleta, Banana Republic, Blockbuster, Buckle, CheapCaribbean, Diesel, Ebates, Fossil, Gap, Horchow, JCPenney, Old Navy, Oriental Trading Company, Piperlime, Red Envelope, Sacha Cosmetics, Smart Bargains, Williams-Sonoma

  • Served as global head of SEO (technical SEO, platform development, and organic search strategy) for all enterprise accounts.
  • Generated over $150M annually for clients directly via implementation of organic search strategies.
  • Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition.

SearchDex

SEO Lead / Head of SEO
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Jan 2007 - Jan 2008

Served as SEO lead on the JCPenney account, encompassing technical SEO, platform development, and organic search strategy.

  • Negotiated a 300% increase in annual client billings for SearchDex.
  • Architected a virtual taxonomy publishing strategy that allowed for algorithmic expansion (40X) of indexable, content-centric category pages
  • Increased annual revenue directly attributable to organic search from $20M to $100M.

Intertropolis

Director, Organic Strategy (SEO)
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Jan 2004 - Dec 2006

Architected software solution capable of rapid assembly (research, optimization, generation, and deployment) of search optimized web properties with contextually relevant content.

  • Architected software solution to automate publishing of niche content monetized through Google AdSense.
  • Generated over $2M annually in AdSense revenue.

Projects

MarketReach: Enterprise SEO Platform

Development Lead
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Jun 2012 - Current

Leading brands rely on our technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.

CouponMate Browser Extension

Architect
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Jan 2011 - Current

CouponMate automatically finds and applies the best coupon for your purchase when you shop online. Get the latest coupons delivered automagically to your browser with CouponMate. CouponMate features coupons from over 100,000 stores, updated daily.

MarketReach: Amazon Marketplace Listing & Repricing Platform

Architect
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Jan 2014 - Dec 2015

Software solution to assist high-volume sellers in Amazon Marketplace automation. Algorithmic re-pricing, product (ASIN) discovery and enrichment, multi-channel inventory/fulfillment management. Achieved an average 1000% increase in profitable sales volume for clients.

Skills

Digital Strategy

  • Technical SEO
  • SEO (Enrichment & Automation)
  • Content Marketing
  • E-Commerce SEO
  • Marketing Automation (E-commerce)
  • Affiliate Marketing
  • Natural Language Processing
  • Content Enrichment (GPT-3)
  • Structured Data
  • Schema Markup
  • Link Building
  • NLP (Parsing, Relationships & Generation)

Development

  • Polyglot
  • Golang
  • JavaScript
  • NodeJS
  • Ruby
  • CSS
  • SCSS

DevOps

  • Headless Commerce
  • Cloud Platforms
  • Server Administration
  • Ubuntu Server
  • RedHat
  • NoSQL
  • MongoDB
  • Redis
  • Elasticsearch
  • Docker
  • Kubernetes