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Julian Liu

Social Media Strategist
Brooklyn, New York
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julian_liu@yahoo.com
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9178435317
Communications and social media specialist with over 5 years experience in leveraging social media for social justice and labor movements, and over ten years experience in social justice non-profit sector, including international human rights advocacy, organizational development, and strategic planning.
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Work Experience

32BJ SEIU

New Media Strategist
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Apr 2014 - Current

Development and implementation of union’s social media growth strategy and campaigns strategy.

Management of union’s social media properties: Facebook, Twitter, Instagram, Tumblr.

Social media capacity building (trainings, workshops, one-on-one advice) for staff and members.

  • - Achieved high growth in social media properties: Doubled Facebook and Twitter following, tripled Instagram followers.
  • - Developed targeted social media capacity building curricula for range of skill levels from first-time smartphone users to experienced users.

Communities United for Police Reform

Digital Organizer
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Feb 2012 - Mar 2014

Launched campaign's digital presence: Facebook, Twitter.

Maintained campaign website

Social media capacity building for community partners (grassroots civil rights and police accountability organizations)

  • Leveraged social media to lift profile of City Council police reform package - Community Safety Act. Legislation successfully passed in 2013.

EMpower the Emerging Markets Foundation

Program Officer
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Dec 2006 - Oct 2011

Managed portfolio of $400K in grants to 20 organizations in seven countries throughout Asia region. Sourced new grants, evaluated proposals, conducted project assessment and site visits.

  • Facilitated knowledge exchange between grantees, including preparation and coordination for international workshop on young women’s entrepreneurship in Ahmedabad, India with 25 participants from South and Southeast Asia, Africa and Eastern Europe. Developed country level grant-making strategy.
  • Launched foundation’s grant-making programs in China and the Philippines.

Center for Economic and Social Rights

Program Associate
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2000 - 2003

Launched new program to advance recognition of access to clean water as a fundamental human right, including background social and economic research.

Assisted in planning and logistical coordination for an emerging international network of human rights organizations and social movements focused on economic, social and cultural rights (ESCR-Net). Developed information-sharing technologies, including a bilingual online database of case law.

  • Co-authored NGO report on the human right to water in Israel and the Palestinian territories. Developed content for World Health Organization publication, “The Human Right to Water.”

Fortune Society

Development Associate
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1999 - 2000

Fundraising: wrote government and foundation grants; conducted supportive research for proposals;

Administration and design for direct-mail fundraising program;

Publisher of nationally distributed quarterly focused on prison and criminal justice issues including development, solicitation and editing of articles; design and production, obtaining bids from and managing relations with vendors.

  • Completed a complete visual redesign of the paper as well as increased its publication frequency from once a year to quarterly.
  • Curated the organization’s first annual prisoners’ visual arts competition and exhibition.

Institute for Contemporary Observation

Public Education Coordinator
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Jan 2004 - May 2004

Produced and translated materials for a Chinese-language labor issues journal for researchers and academics. Maintained organization’s bilingual website. Conducted interpretation and translation for events and conferences for one of the first independent NGOs in Mainland China focusing on labor issues.

Education

Yale University

B.A. East Asian Languages & Literature (Chinese)
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Aug 1994 - May 1998

Skills

  • Mandarin (written and spoken)
  • Spanish proficiency
  • Portuguese proficiency
  • HTML/CSS
  • Adobe Creative Suite