Lindsay Wiese-Amos

Led technology communications for Facebook's global engineering offices, data centers, infrastructure hardware, and sustainability.

• Developed and executed national and local campaigns that promote engineering teams in Facebook Seattle, London, New York, and Boston, in support of business and recruiting team objectives.
• Set communications strategy for Facebook’s global data centers, hardware infrastructure, and sustainability initiatives.
• Drove a three-pillar approach to advance company and team narratives: traditional PR efforts, content creation, (including technical blog posts, photojournalism, and live and produced videos), and events, (including the creation of a new engineering-focused event and a meetup/conference strategy).
• Managed a global communications team and PR agency partners, while overseeing planning, staffing, and budgeting.
• Collaborated across corporate communications, product communications, policy, legal, and engineering.

Led engineering, culture, recruiting, M&A, and office/REWS communications.

• Worked on the team that created and executed the communications strategy for Square's high-profile IPO in November 2015.
• Built and executed campaigns for engineering, diversity, offices, and culture at Square to strengthen company narratives around people, talent, and career opportunities.
• Mined data to identify industry and market trends in the U.S. and leveraged for national and local media coverage, highlighting the value and strength of Square’s seller data.
• Drove in-market communications strategy, including developing first post-launch regional plans, identifying unique seller profiles and small business trends, and other collateral for Square Canada Inc.
• Managed relationships with key technology and regional press, which led to print coverage in more than 25 U.S. cities.

Created and led regional and vertical communications strategy in the United States and created Square’s social media strategy.

• Developed communications strategies to increase brand awareness across the U.S. and landed more than 50 local print, radio, and broadcast stories.
• Partnered with the analytics team to surface regional trends and high-quality sellers for proactive stories.
• Built Square's first customer testimonial database.

Magna cum laude, PR Director of Block "O", and Technische Universität Dresden (2009).