Malte Scholz

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Focus on what matters with actionable and visual prioritization templates.

• Monitor upcoming trends and opportunities within the ecommerce space, utilizing this to help redefine the strategic vision of the product
• Define the positioning of the product in the market and develop USPs and competitive advantages
• Manage new products and features from start to end with agile / scrum methods (incl. product analytics, market research, competitive analysis, customer reviews, product definition and priority management, UI / UX development)
• Manage international expansion and strategic roadmap planning
• Management of essential local market adaptations required
• Biggest achievement: Move from shop system to open platform with successful launch of Developer Program and App and Theme Store

• Consulting activities for female founders in the business planning process
• Support of the chair in education activities
• Acquisition of new founders and business ideas

• Discussion and definition of the business model (including vision, strategy, competition, product-market-fit, monetization)
• Conceptualization of business plan and organizational preparation of investor meetings
• Product management
• Customer acquisition

• Operative contribution to a consulting project in the field of IT / SAP process optimization for an international automotive supplier
• Creation of a market and competition analysis about the portfolio management of an energy supply company

• Creation of a detailed market and competition analysis report
• Contribution to the compilation and marketing of the Spring-Summer 11 collection
• Conceptulization, management and launch of the adidas indoor Flyers 2010/11 in collaboration with the Brand Communication department

• Conceptualization, management and implementation of an in-house affiliate program
• SEO / SEA
• Customer acquisition through

Majors: Management & entrepreneurship, marketing & e-business, international business (master thesis: 'Strategic Orientation, Firm Strategy, and International Firm Performance: A Meta-Analytic Review')

Majors: Marketing management, information management, logistics