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Meghan Kelly

New York, NY
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meg-kelly.strikingly.com
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meghankpkelly@gmail.com
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2066439764
canadian godzilla with a love of making things pretty.
M
K

Work Experience

Bulletproof Digital

Creative Marketing Manager
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Apr 2015 - Current
  • Manage the creative assets and strategies of the marketing team.
  • Work cross-functionally to maintain consistent style ID
  • Oversee email editorial calendar and supporting creative resources
  • Partner with likeminded brands in the space for customer growth and brand positioning.
  • Direction and collaboration with PR agency pitching to major news outlets, partnering with Rolling Stone, VOGUE, Men's Health, Good Morning America etc
  • Launched new online store, after a year of developmental work with UX/UI designers, developers and consumer insight consultants
  • Working with Rodale to launch our second book (release date December 2, 2015) to design cover and strategize launch
  • Design strategy for the interior of our first coffee shop in Santa Monica

Bulletproof Digital

Email Marketing Manager
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Nov 2014 - Apr 2015
  • Forecast trends
  • Create editorial calendars and
  • Manage two writers to develop our email strategy
  • Partner with brands and thought leaders in the space to maximize reach and achieve goals
  • Role also included overseeing ad spend and attend company photoshoots to ensure brand style
  • Monitor social conversation regarding the brand and our products to pinpoint pain points
  • Grew the email subscription list by 168% in 10 months
  • Proved that email marketing is our team's ROI, allowing me to hire two additional employees and improve our funnel
  • Email marketing strategy and list management with more than 300,000 recipients
  • Key member of marketing team that brought The Bulletproof Diet to the New York Times bestseller list (Dec, 2014)

Bulletproof Digitial

Marketing Specialist
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Jun 2014 - Nov 2014
  • Writing emails and ad copy
  • Overseeing our retargeting and prospecting ads
  • Account management with partners such as Adobe, Quantcast and AdRoll
  • Developed the company’s Product of the Month strategy, resulting in an average of 190% increase in sales for the spotlighted product, and an increase in pageviews by 423%
  • Part of the team that organized and sold out our conference in L.A., with attendees such as Rick Rubin and Brandon Routh.
  • Launched five new products to our store, three of which sold out within 36 hours
  • Developed and managed our Black Friday and Cyber Monday sales strategy, resulting in the company's best sales day in history.
  • Published more than 100 episodes to the #1 Health podcast on iTunes with 20 million+ downloads (Bulletproof Radio on iTunes hosted by Dave Asprey)

mcgarrybowen

Copywriter
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Jun 2013 - Apr 2013
  • Part of the six‐‐person creative team running Verizon Wireless’ Facebook, Twitter, Vine and Google+ platforms. We are a hands‐‐on team that ideate, pitch, create and monitor our posts.
  • Working with NFL, NHL and IndyCar, as part of Verizon’s Branded Entertainment Division.
  • Study the analytics of our social media platforms to better understand our success and failures.
  • Work with Verizon executives to present our work and best execute their products.
  • Grew Verizon's Facebook page to 6.6 million followers
  • Script writing for comedian/actor Kevin Hart
  • Featured in documentary by Twitter for our Verizon social media strategy during the Super Bowl
  • Partnering with the Empire State building to light up the building via social engagement in the week's leading up to the 2014 Super Bowl

Carrie Hammer

In‐House Events Coordinator
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Jan 2014 - Feb 2014
  • Strategize, and outreach thought leaders in the female entrepreneurship space to be featured in the show
  • Organize and execute her Fashion Week debut show, featuring Role Models, not runway models
  • The show included NYFW’s first wheelchair runway model
  • Received press from Yahoo, CNN, Forbes, ABC and Huffington Post

Gojee

Copy and Content Writer
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Feb 2013 - Jun 2013
  • Scouted, researched and pitched luxury trends in food, home, and fashion sectors.
  • Wrote and edited the accompanying copy for the website and social media.
  • Grew the email list to 670K subscribers

Education

New York Studio Residency Program

Contemporary Art and Philosophy of Art
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Jan 2013 - May 2013

One of 16 students chosen from the top 43 art schools in North America to complete a residency and to showcase in New York City. Attended weekly seminars with professors from Columbia, Princeton, NYU to discuss

Contemporary Art and Philosophy of Art, on the global and local scale.

Nova Scotia College of Art and Design

Bachelor of Fine Arts Textiles, Minor in Art History
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Sep 2010 - Dec 2013

Cumulative GPA: 4/4, chosen as school ambassador and served on the city-wide college advisory board.

Kookmin University College of Design

Fashion Design, Minor in Fashion Marketing
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Feb 2012 - Jul 2012

First international student accepted to Kookmin's Fashion Program ‐‐ The top fashion design school in Korea, one of only 3 international students in the school of design. Attended four out of five classes in Korean. Participated in Seoul Fashion Week, the world's third largest fashion week.

Queen’s University

Sculpture, Minor in Art History
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Sep 2009 - Apr 2010

One of 18 students chosen for Queen's Bachelor of Fine Arts program, majoring in sculpture, minoring in art history and taking electives in epidemiology. Elected as freshmen representative to serve on student counsel.