Mike Santore

Business development, new partner launch & conversion, and client management CX lead for Capital One’s co-branded credit card and Trade Credit products.

• Responsible for Customer Acquisitions and Loyalty & Engagement experiences for 10+ retail partners including Walmart, Williams-Sonoma, REI, Bass Pro Shops, and BJ’s Wholesale Club
• Led program Launch & Conversion and key CX channels for Williams-Sonoma, REI, BJ’s Wholesale Club, and Kohl’s.
• Cross-functional team lead for B2B and B2C experiences
• Commissioned and developed a scalable, white-label design platform and library to support rapid prototyping and development

Conversation design, product strategy, and talent development for the consumer credit card design team at a Fortune 500 company and an innovator in tech and human-centered UX.

• Established principles, dynamic content, and orchestration guidelines for multi-channel, multi-product user experiences
• Led a team of strategists across the entire consumer credit card servicing portfolio
• Created touchpoints, synchronization, and monthly programming for content strategists across the Capital One design team
• Built team communications infrastructure to support better documentation, quality, efficacy, and efficiency

Brand management, audience development, and market positioning for a blue chip podcasting network and technology platform.

• Led visual design, web development, public relations outreach, and audience ownership strategy efforts for the #1 podcast Revisionist History from Malcolm Gladwell
• Managed identity creation, market positioning, and business development story behind Megaphone.fm, the premier content management and distribution platform in podcasting
• Researching, drafting, and codifying brand standards, mission, vision, and values for the organization
• Pioneered audience engagement and audience growth tactics for network partners and original podcasts
• Re-booted the B2B marketing narrative and sales collateral, leading to multiple new high-profile partnerships

UX and design leadership, brand identity, and strategic planning for a local commerce marketplace with more than 20 million members.

• Managed a multi-disciplinary team of interface designers, visual designers, researchers, content strategists, and copywriters in an internal agency environment serving business units across the company
• Organized and launched multiple content-focused consumer content pilots, leading to new merchandising product features responsible for a shift in company strategy
• Selected to spearhead the creation and implementation of a re-booted social media strategy, revitalizing the channel and making it a useful platform for content and direct advertising
• Developed and refined LivingSocial's brand voice, wrote its brand book, and served as the go-to person for all identity-related projects
• Wrote and art directed the creation of extensive multi-channel marketing and advertising collateral
• Rapidly promoted from individual contributor to senior management, recognized by senior leadership with multiple awards, and selected numerous times for cross-functional strategy groups

Content creation, client services, and project management for a full-service boutique marketing agency.

• Managed content strategy, information architecture, and site development for an ABA-accredited law school, a national trade association, and an international conference
• Created content, coded templates, and maintained membership for a 50,000 member email distribution list
• Led a comprehensive branding initiative for a 100+ employee nonpartisan think tank
• Provided strategic direction and day-to-day account services for 10+ clients simultaneously
• Developed concepts, oversaw creative development, and executed delivery of targeted direct mail and email campaigns
• Wrote and edited marketing copy and press releases for print, web, and email collateral

An email marketing campaign to announce the shift from "one deal, one day" to an evergreen marketplace.

A API-based BuzzFeed-style quiz that displayed a persona with related deals based on a user's answers.

LivingSocial's first content-driven, multi-category product collection.

An employee-oriented video announcing the pillars of a revised brand.

OOH ad campaign celebrating the launch of LivingSocial's Instant Deals product in and around New York City.