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David Schap

Strategic Design Leader
Dallas, Texas
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linkedin.com/in/schapuxui
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davidschap.webflow.io
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david.schap@icloud.com
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773.680.6806
With 17+ years of experience in digital product design, including 3 years leading both onshore and offshore design teams, I specialize in simplifying complex business problems into intuitive solutions. My leadership abilities drive team productivity, foster collaboration, and reduce labor costs, creating an engaged and efficient work environment.
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Work Experience

PwC

Ux Manager
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Jun 2021 - Current
  • Leading a high-performing product team of 2 in a comprehensive redesign project aimed at transforming the state compliance process for Tax professionals, irrespective of company size, volume, or complexity.

  • Lead an offshore product team in designing and developing cutting-edge geolocation-based way-finding points of interest for tax incentive discovery, akin to a Zillow-like platform for ESG incentives.

  • Lead and direct offshore Ux teams in Bangalore and Shanghai, driving transformative initiatives to empower the firm through the strategic utilization of GenAi technology.

    • Spearheaded the exploration and implementation of innovative approaches, resulting in substantial time savings and enhanced productivity for day-to-day operations.
    • Successfully leveraged GenAi capabilities to optimize processes, streamline workflows, and generate more impactful outputs, contributing to the overall success of PwC.
    • Demonstrated exceptional leadership skills in guiding and motivating offshore teams, fostering a culture of continuous improvement and collaboration.
    • Proactively identified opportunities to harness the power of GenAi, resulting in significant efficiency gains and cost savings for the organization.
    • Effectively communicated project progress, milestones, and outcomes to senior management, highlighting the tangible benefits of integrating GenAi into PwC's operations.
    • Received accolades for driving innovation and delivering measurable results, positively impacting the efficiency and effectiveness of PwC teams
  • Led the creation and implementation of a platform aimed at providing extensive upskilling opportunities for UX professionals within the firm. Collaborated with cross-functional teams to design and deliver a user-centric learning experience that fosters innovation, enhances skill sets, and drives professional growth. Successfully championed the platform's adoption, resulting in increased knowledge sharing, improved capabilities, and a strengthened competitive advantage for the firm's UX professionals.

  • Leading an initiative to standardize UX practices across Design Ops, Discovery and Strategy, Research, and Design functions, collaborating with teams to establish a cohesive framework that promotes consistency, efficiency, and best practices throughout the UX process.

PwC

Senior Ux Designer
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Sep 2018 - Jun 2021
  • Led the design for tax practice UI developer kit, laying the foundation for a cohesive and user-friendly design system.

    • Led the creation and implementation of standardized UI components, guidelines, and best practices, ensuring consistency and efficiency in the development of digital products within the Tax practice.
  • Successfully led the development and launch of multiple products independently, demonstrating strong project management skills and the ability to drive results in a self-directed manner.

  • Took ownership of end-to-end product lifecycle, from ideation to execution, effectively managing timelines, resources, and deliverables to ensure successful outcomes for each product.

EXPRESS

Lead Experience Designer
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Sep 2016 - Sep 2018
  • The lead designer responsible for defining core experiences that perform for customers and business stakeholders.
  • Lead formalizing the design process and implementing new design systems and software to bring a consistent visual language to various new B2C experiences
  • Champion and practice a holistic UX process
  • Direct & collaborate with a small and agile team of designers to define new and dynamic solutions to the e-commerce funnel while adhering to a consistent standard
  • Lead conceptual planning for driving the end-to-end user experience ensuring that EXPRESS builds the minimal viable product
  • Design and implement low-and-high fidelity interactive wireframes using Sketch & Invision
  • Create workflow diagrams for new experiences on mobile & desktop platforms
  • Facilitate qualitative research by performing client interviews to assess business needs
  • Plan and perform click-through usability tests

Sears Holdings Corporation

Associate Art Director
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Oct 2015 - Sep 2016

Lead designer / Art Director for Craftsman, Kenmore and Diehard online experience.

Sears Holdings Corporation

Senior UI / Visual Designer
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Apr 2012 - Oct 2015

Lead designer at Craftsman.com

AND Agency

Senior UI / Visual Designer
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Feb 2011 - Apr 2012

My responsibility was to bring fresh ideas, interesting design and intuitive function to AT&T employee training and customer facing digital and sometime print media.

North American Corporation

Visual Designer
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Aug 2005 - Nov 2010

Associate visual designer that created b2c and b2b marketing POP and POS materials for clients such as Abbott Laboratories, Wrigley, Hyatt, Land O' Lakes, Panera, Gonnella Bread, Terlato Wines and Enterprise Rental.

Education

General Assembly

Front end development
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2015 - 2015

Staying updated on methodologies of traversing the dom and solutioning with css is something I enjoy even though it’s not my day to day focus.

International Academy of Design and Technology-Chicago

Bachelor of Arts (B.A.)Graphic Design + Multimedia
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2002 - 2005

Activities and Societies: AIGA