A marketing professional with 10 years of management experience in world-class organizations. Consistently successful in developing new markets, penetrating new territories, identifying and capturing new business, and managing large-scale events for global companies. A goal-driven strategist committed to developing outcomes mutually benefiting the company and the client. Excellent qualifications in building corporate relationships with industry leaders.
Manage annual budgets of $5-8 million. Provide budget management to accounts and present marketing briefs on ROI for senior executives
Work with merchandising and account executives to develop strategies to generate sales of new or selected products
Design and execute promotions (digital and B&M) and incentive programs for brand awareness to increase sales of gift cards. Consistently develop successful programs within strict deadlines and budgets
Create sales information; collaborate with store planning and account executives to provide ROI analysis to key internal partners to determine viability of marketing, advertising and digital promotions
Create B2B and B2C marketing campaign plans and execution
Generated $690 million in face value sales, increased incremental FV sales by 15% annually, executed annual business case plans with the successful launch of 4 new marketing initiatives over the past 12 months
Shifted the product marketing focus for key accounts from content selling to customer spend pattern solutions marketing to gain an edge over competition
Created strategic plans for the sales and marketing teams in alignment with corporate strategy
Streamlined sales presentations through the creation of a “product development quick sheet” provided immediate access to product progress, features and pricing information
Negotiated an exclusive contract with one of the largest fitness facilities, projected to generate $450,000 over a 24-36 month period
Created B2B, B2C, B2I marketing campaign plans and execution
Designed and implemented regional advertising/branding strategies, and analyzed progress through brand tracking studies and competitive reports
Interacted with an outside global advertising agency to effectively leverage internationally syndicated relationship marketing campaigns
Served as a company representative, liaison, and central point-of-contact for providing vital information, managing market research, and resolving issues at all levels
Developed and managed a $1.5 million marketing budget; reporting to VP of Business Development
Designed and executed special onsite events and incentive programs to promote brand awareness and increase sales of new fitness products
Managed and executed 20-26 annual workshops, trade shows and conferences for the fitness industry
Designed product packaging, user manuals, sales collateral and tradeshow materials
Drove marketing for product launch of 5 new programs
Wrote the content of the Reebok International proposal which granted a partnership in the U.S. for all co-branded clothing, products, events, and photo-shoots of Les Mills
Team lead for Salesforce implementation for Clubs, Instructors, and Consumers
Managed all social media: Facebook, YouTube, Instagram, LinkedIn, Twitter, Yammer
Managed all aspects of marketing planning, promotion, public relations, and marketing research in support of the sales & marketing staff and the goals of the organization
Defined markets and targeted the right customer populations for the sales team
Created, designed, and wrote copy for brochures, flyers, display ads, and direct-mail campaigns
Coordinated and represented company at all trade show - tech events with partners such as Zebra, Weber, and Symbol