Looking for a role as a remote Senior IC where I can apply my user-centered design skills to realize improved customer retention. Collaborative generalist UX Design practitioner with 10+ years experience, including: responsive web apps, iOS/Android, iPadOS, Living Room apps, physical/digital contexts, VUX/VUI, & visionOS.
Lead designer on the Living Room Experience (LRX) team, supporting 7+ unique delivery teams (Apple TV, Roku, Android TV, Fire TV, Smart TVs, Xbox, PS4, PS5, Nintendo Switch, and Chromecast).
Leverages qualitative & quantitative data (eg: usability tests & funnel metrics) to shape & deliver user-centered designs across the globally-distributed LRX organization.
Led design for Multiple Profiles on LRX from concept through launch. Saw 20% adoption after 1 month of launching this new Crunchyroll feature.
Led design for Crunchyroll’s native Apple visionOS app, available Day 1 of launch. One of the best-rated entertainment apps on the Vision Pro (sustained 4.9/5.0 stars on the App Store a month post-launch).
Built design processes and developed team culture as the sole designer.
Led design strategy of customer retention initiatives while advocating for users at every phase of product development.
Worked hand-in-hand with Product & Development from concept through launch across eCommerce initiatives like redesigning the Personalization feature, Gift Cards, Lovepop Rewards (loyalty program), and Customer Account updates.
Championed Lovepop’s first design system and marshaled support to prioritize it within the tech roadmap.
Supported the Platform teams with designing end-to-end solutions for all DraftKings users (internal & external) by collaborating with stakeholders and testing designs iteratively.
Enhanced the consumer-facing responsive web experiences and native mobile applications. Also designed internal tools and processes to better serve the Promotional Marketing organization.
Contributed to Arena, the DraftKings design system, by evolving Platform Design patterns & documentation.
Supported the Product Design team by owning the design process for several development squads, fulfilling team duties such as regular copy audits, User Interface audits, and weekly UXUs (user experience updates).
Led the design for features such as instant phone meetings through the Drift app, enterprise integrations with Zoom and Slack, as well as enhancements to the native iOS/Android applications.
Partnered directly with customers during the design process with early access programs in order to deliver user-centric solutions.
Contributed to Tide, the Drift design system, by regularly auditing parity between design & production while enhancing patterns.