Samuel Onyango

• I lead strategy development and product innovation for some of our biggest clients in over 20 countries in Africa.
• Recently developed the architecture of the Ogilvy Africa Insights Engine that delivers customer and market insights in over 20 data-rich and data-dark markets across Africa.
• Created an experience strategy, in collaboration with my colleagues in 30 markets in EMEA, that connects Ogilvy employees across Europe, Middle East, and Africa to share ideas, knowledge, clients, and pitches.

• Developed strategy that won over 10 new clients in 1 year
• Developed effective marketing strategies by conducting market research and increasing marketing effectiveness for over 15 clients across 5 markets in Africa
• Developed cases that won 2 global strategy awards in 1 year (WARC, and CIM)
• Won for Ogilvy Africa the first ever WARC Gold in Africa and the first ever CIM global excellence award in Africa.
• Supported the design and development of 2 products (innovations) that were successfully pitched and piloted with over 5 big corporations in Africa

Planned and executed consulting projects aimed at growing Ogilvy's clients' brands and revenues

Led the Global Strategy & Operations team (the in-house strategy advisory unit of the organization) and developed a KPI system for the entire organization that increased overall impact by over 15%

Worked closely with management and tech teams to develop marketing, sales, and product strategy and partnerships to grow the company

Planned and executed marketing and sales activations for tech products that grew the company’s pipeline

Supported business teams with legal strategy that enabled their business restructuring process

This is the first WARC (global strategy effectiveness award) - gold level - ever in Africa