Danny Segal

• Oversee all creative for Free Fly - design, copy, content, and all photo/video direction.
• Oversaw company rebrand and launch of catalog, wholesale business, and national retail expansion.

• Owned overall global brand strategy; led strategic planning and execution across product, marketing, and creative teams.
• Created Rothy’s men’s brand; redesigned company-wide go-to-market process across men’s and women’s business.

• Led creative and marketing for LifeLabs, a strongly invested startup revolutionizing the apparel and sustainability space; named one of Fast Company’s 2022 World-Changing Ideas in Climate.
• Built and launched the e-commerce business and website, bringing over thirty products to market and driving multi-million dollar revenue in less than one year.

• Key brand leader during the highest growth period in company history (consistent 50-60% YoY growth). Responsible for all creative work along with brand strategy and product strategy.
• Restructured and prepared internal creative team for a rapidly scaling business, growing the team by 125% in under two years in key positions.

• Launched a consultancy business supporting purpose-driven brands through creative and marketing campaigns. Select clients include The Golfer’s Journal/The Surfer’s Journal, Rothy’s, Outside Inc., Huckberry and others.

• Built Rudy’s creative and marketing teams from the ground up. Trusted to revitalize this legacy brand, driving a new phase of revenue/margin growth, creative rigor, and customer acquisition/retention.
• Launched product business and website, generating over $1M in product sales and created a launch campaign that earned national attention.

Created Edelman's PNW strategy and planning team, running brand positioning work, brand strategy, and creative ideation. Clients included Microsoft, Starbucks, REI, Viking River Cruises, and VW among other leading brands.

Built and implemented integrated digital and social media campaigns for consumer technology and lifestyle clients. Created an advanced influencer relations programs for Intel, and managed a small but mighty social strategy team.

Supported Fortune 500 consumer brands and $250M+ contracts with our largest government clients. Created an internal insights network that grew into the strategy and planning team at Ketchum.

Worked in the DC office of 10-term Democratic Congressman Rep. Robert A. Brady (PA-01). Created the first digital media practice for the office, building the website and running all social media efforts.

Specialized in exercise metabolism. Worked for multiple Division I teams, creating training programs for future professional athletes.

Had a goal of attending West Point since 7th grade. Won the Cadet of the Company award, quickly realized I was too weird to go to military school.