Cam Luck

• Led a multidisciplinary UX team driving strategic initiatives to enhance and unify product experiences across multiple business verticals while fostering a culture of collaboration and innovation.
• Pioneered the integration of Generative AI (GenAI), optimizing developer, design, and product workflows to drive efficiency and innovation across end-to-end experiences improving the future of work as well as external customer experiences.
• Defined and executed the strategic direction for 0-to-1 product expansion, externalizing core FinTech functionalities to empower developers and accelerate ecosystem growth.
• Optimized organizational structure and processes, remapping the design organization into product pillars for improved operational efficiency and aligning with Product Management Directors to standardize 1-pager and PRD processes for project clarity.
• Developed scalable design frameworks for work tracking, JTBD identification, and self-serve UX research tools, accelerating tactical research efforts and mentoring senior UX leaders to drive continuous improvement and impact.

• Led the future of YouTube Shorts creation tools, fostering a culture of collaboration, rapid prototyping, and experimentation to drive innovation and enhance creator experiences at scale.
• Oversaw the design system for all YouTube creation tools, ensuring a consistent and scalable framework across Live, Gaming, Studio, and Main YouTube experiences while unifying content creation workflows across teams.
• Drove strategic cross-functional collaboration, partnering with teams across Google—including Photos, Android, Pixel, Gemini, etc. —to standardize creation patterns for video and photo editing across the Google ecosystem.
• Developed and validated end-to-end prototypes, accelerating feature development and enhancing contributions across YouTube Shorts and other Google products by aligning design and technical roadmaps.
• Influenced long-term content creation strategies, aligning with leadership to shape roadmaps and key business priorities while mentoring designers and earning a patent for innovative creation work launching soon.

• Led and mentored teams of 8+ designers, UX writers, and researchers across 9 product areas and emerging initiatives within Google Cloud, driving user-centered design solutions at scale.
• Managed design strategy for Cloud Migration and Modernization, Vertex AI, and Compute Engine, delivering scalable and intuitive enterprise experiences while collaborating cross-functionally with engineering, product, and research teams.
• Spearheaded process improvements and cross-functional collaboration, streamlining design workflows and fostering a culture of innovation and collaboration across teams.
• Influenced strategic UX direction by aligning business goals with user needs through qualitative and quantitative research methodologies, enhancing product experiences.
• Co-managed 3 dotted-line reports in international development areas (Israel and India), expanding global design influence.
• Drove culture change initiatives to optimize processes and increase design impact across product verticals.

• Led design strategy across VM Management and Migration/Modernization, defining UX roadmaps for multiple product areas within Google Cloud.
• Managed and mentored 2 designers across 3 product areas, driving consistency and excellence in design execution.
• Partnered with engineering and product management to align design vision with business goals, ensuring scalable and efficient cloud management solutions.
• Delivered high-impact user experiences by employing a mix of qualitative and quantitative research methodologies to inform design decisions and improve usability.

• Led the design strategy for future AWS products, managing a team of 4 UX designers focused on the evolution of Amazon CodeStar.
• Drove UX vision and execution for innovative developer tools, ensuring a seamless and intuitive user experience.
• Collaborated cross-functionally with engineering and product teams to align design efforts with business goals and customer needs.

• Directed UX strategy and led a multidisciplinary team of designers and researchers across 3 different product areas to shape the future of Amazon Care (now Amazon Clinic).
• Partnered with product and engineering leadership to design and launch healthcare solutions that prioritized accessibility and user-centered care.
• Spearheaded research-driven design decisions, balancing business objectives with end-user needs in a rapidly evolving healthcare landscape.

• Led the strategic redesign of Amazon's Your Orders (YO) platform, collaborating with a multidisciplinary team of 5 UX professionals to create a scalable platform and design system.
• Developed a future-proof roadmap and introduced concepts that shaped the Your Orders platform over the next five years, influencing both design and technical strategies through comprehensive design, prototyping, and testing.
• Partnered with product management to explore new delivery concepts, including 2-hour delivery, drone delivery technology, and operational transparency.
• Spearheaded the design of AI-powered customer service chat and delivery experience ratings, enhancing customer satisfaction and engagement.

• Led design, research, and strategy as the sole UX designer for Amazon Sumerian, focusing on developer tools for creating 3D, AR, and VR experiences.
• Partnered with 3D artists, engineers, and PMs to define the future of 3D tools on the web and support external client projects.
• Developed and implemented a design system using React.js and Tailwind CSS to accelerate development and enhance consistency across platforms.
• Managed the creation of educational content, including tutorials, YouTube videos, and Twitch streams, driving user engagement and adoption.

• Led the end-to-end redesign of MyHabit across Web, Mobile Web, iOS, Android, and Kindle devices, managing a team of designers and collaborating with leadership to drive strategic decisions.
• Developed a design system for Amazon’s Android experience, leveraging Material Design principles to improve usability and consistency.
• Designed and iterated workflows for Lumberyard Game Engine, focusing on animation systems and core level editor improvements.
• Conducted bi-weekly user research sessions to gather insights and refine product experiences to meet evolving developer needs.
• Managed external contractors to develop the design system in Qt (C++), ensuring alignment with engineering and design requirements.

• Collaborated directly with Apple to design mobile applications for iPhone, iPad, and Apple Watch, focusing on the Retail, Telco, and Healthcare industries.
• Led UX efforts on internal special projects for mobile devices, driving design strategy and execution to enhance user experience.
• Created wireframes, flowcharts, and prototypes using Keynote, Axure, and Photoshop CC, ensuring seamless user interactions and workflows.
• Partnered with cross-functional teams, including engineers and product managers, to align design solutions with business objectives and technical constraints.

• Designed wireframes, user flows, pitch decks, and moodboards for the Staybridge Suites Unique Brand Experience project, ensuring alignment with brand identity and customer needs.
• Developed pixel-perfect visual designs using Adobe Photoshop CC, maintaining high standards for design precision and consistency.
• Prototyped interactive experiences utilizing HTML, CSS, JavaScript, jQuery, and Axure 7, enhancing stakeholder understanding and user testing capabilities.
• Collaborated with cross-functional teams to refine the customer journey and optimize digital touchpoints across platforms.

• Led UX efforts on the redesign of Socrates, the internal employee portal, improving both the end-user and authoring experience for thousands of employees.
• Designed and developed the Charitable Giving Campaign site, enhancing employee engagement with internal donation initiatives.
• Developed interactive web applications using HTML, CSS, JavaScript, and worked with Adobe CQ5.6 and SiteCatalyst to optimize content management and analytics tracking.

• Created and managed digital video content for YouTube, optimizing branding and audience engagement.
• Developed and implemented SEO strategies across social media platforms including YouTube, Facebook, Instagram, and Twitter, increasing visibility and engagement.
• Managed and expanded social media presence across key platforms, enhancing community interaction and brand awareness.
• Designed website mockups and branding materials using Photoshop CS5, supporting the platform's redesign efforts.

• Led UX design and web development for the RES-Q website, using HTML, CSS, JavaScript, PHP, and jQuery to build user-friendly and responsive interfaces.
• Designed interactive prototypes with Axure RP 6.5, streamlining the development process and improving stakeholder feedback loops.
• Created motion graphics using After Effects CS6, enhancing digital marketing content for corporate promotions.
• Developed and executed SEO strategies, leading to improved search rankings and website analytics performance.

• Designed high-quality motion graphic videos for branding and marketing campaigns, aligning with corporate goals and audience engagement strategies.
• Utilized industry-standard tools such as After Effects CS5/CS6, Premiere CS5/CS6, Photoshop CS5/CS6, and Pro Tools LE 8 to create engaging video content.

Computational Media - Interaction Design & Experimental Media; Game Studies

Music Production Enclave - President