Adam Davis

Created, patented, raised capital & built the world’s first live video shopping platform

• Growth Hacking: Responsible for creating & optimizing all digital marketing driving new user acquisition and retention
• Leadership: Manage team of 10 and P&L, forecasting, due diligence, risk management
• Sales & Business Development: Lead all sales & business development initiatives resulting in 35+ client partnerships
• Operations: Development of all processes, procedures, and partnership materials (decks, term sheets)
• Online Video: Wrote, produced, filmed, curated, and edited 100+ short-form web videos (live and recorded)

Managed, strategized, presented, sold-through & launched, optimized, and analyzed 100+ digital campaigns

• Product Development: Helped quadruple client’s digital marketing expenditure over 4 years by leading through influence
• Cross-Functional Leader: Oversaw development with creative agencies & activation partners ensuring ideas aligned with strategy
• Project Management: Supervised, planned, and optimized numerous multi-channel client projects simultaneously
• Negotiations: Fiercely negotiated over $20 million in savings on behalf of clients
• Educator: Initiated and led several digital media training and development courses + mentored junior staff
• New Business: Collaborated in multiple agency pitches that drove significant revenue for agency
• Analytics: Developed KPI’s, analyzed data, and presented in-depth insights with senior management & clients
• Compliance: Composed, revised, & approved all key business/legal contracts and worked with corporate compliance
• Business Systems: Created internal/external best practices & automated workflow systems increasing productivity
• Data-Driven Influencer: Championed the first agency Vizu research partnership that quantitatively proved digital effectiveness
• Digital & Consumer Trends: Ardently engaged with other senior executive media leaders at monthly Media Council meetings

Managed strategy, planning/activation & optimization of all direct response media including all SEM

Researched, activated & monitored cross-platform media buys for clients (digital / print / direct mail / email)