Adi chhabra

The purpose of role is to solve business problems and explore new opportunities - Internal & External; by coming up with creative digital solutions and implementing future technologies that can have a revolutionary impact on our bottom line.

• Key focus for this role is radical transformation of Vodafone products and services- reducing contact propensity, increasing revenue and explore new business opportunities through the experimentation of new technologies including Digital Self Service, Natural Language IVR, Biometrics, Artificial Intelligence, Blockchain and cloud architecture.
• Leading the team of 6 full stack developers, UX, and front-end developers.
• Establish and manage relationships with start-ups and streamline start-up on-boarding process.
• As an experienced senior leader within Vodafone I have regular contact at UK/Group executive leadership level to sign off strategic plans and provide updates on progress.

I introduced and managed AI team working on Chatbots and Machine Learning products. I’ve modernised the entire application architecture,

reducing the release times from overnight hours to 3 minutes. From then on, I delivered technical and product roadmaps for product integrations with other customer journeys and platforms.

developed and delivered internal data products resulting in AUD$1.5mil additional

revenue within the first year.

• Introduced Artificial Intelligence within Vodafone through launch of TOBi - chatbot.
• Launched 3 AI products for sales and services that increased conversion rate +100% compared to website, reduced transaction time by -50% compared to traditional checkout, along with usability score of 90/100.
• Increased overall revenue to six-figures for sales-product in less than 8 months of first launch.
• Setup and expanded teams to 8 developers including UX, dev-ops and AI developers.
• Became the benchmark for the rest of the teams for automation, release cycles and A/B testing.
• Won 6 awards for all the products launched including Campaign Tech and UKIT awards for best use of AI.

Responsible for the end-to-end UX for My Vodafone (my account) journeys on My Vodafone app (iOS & Android) and Web.

• Lead UX chapter using Agile development methodologies for release of My Vodafone App (iOS and Android) for brand aligned design systems across 22 markets and 460 million customers.
• Designed and improved customer journeys by understanding customer needs, seeking best practice, performing competitor analysis and reviewing customer insight, - to drive development of digital content, products, tools and capabilities, with the view of a seamless multi-channel experience.
• Continuously worked with business stakeholders to devise product roadmaps
• Worked closely with business and technical teams on end-to-end feature development

Headed marketing campaigns and product modifications including up-selling and marketplace features, which led to processing of $10.5 million worth of transactions each month, up from $5 million in 2007.

• Led development of e-book security feature and led marketing initiative, which resulted in 150% (3000 Clients) increase in digital delivery clients at E-junkie.
• Negotiated tiered revenue-sharing partnering models with payment gateways such as PayPal and Google Checkout, which led to Cost Savings of over $600000 annually and increase Net Profit by over $200000.