Alessandro Longoni

Coordinated HQ (South Korea) local European subsidiaries and external partners to develop new content business opportunities for Samsung across SmartPhones, Tablets, SmartTVs and wearables.

• Responsible for Samsung Pay European new business development at C-level
• Evangelised Samsung Pay proposition in public events and workshops

Refined the mobile-commerce proposition and driven incremental revenues globally. Business-case, strategy definition, execution at local country level.

Monitored KPIs, improved funnels and landing pages, reported and presented channel performance. Acquired new customers (via SEM, Display, affiliate, remarketing) for 4 core business services. Coordinated Media & Creative Agencies .

• Doubled sales quota per web advertising channel in the first year

Business Development for cross operator partnerships & coordination with Vodafone Group and GSMA activities. Product management for extra.vodafone.it (refreshed, launched, developed and maintained). Sales management (Direct and Indirect) for SMS, MMS and display inventory.

• Sell Through Rate on display inventory on average over 90%

Partner and Project/Account Management - customers and suppliers/content service providers. Coordination of project teams up to 10 people.

• Clients: Coca Cola, Electronic Arts, Radio 105, Kraft, Nestle’, Energizer Group, Trentino S.p.A, Coty Rimmel

Advanced from business intelligence and competitor analysis (internship) to scouting new commercial opportunities through cold calls, fund raising and deal negotiations for 3 different business units.

Enrolled in September 2000. Graduated with full marks.