Alexandra Mathieu

72 and Sunny was named #5 of Fast Company’s Most Innovative Company's of 2016/2015, Creativity Innovators of the Year and is one of the most reputed agencies out there. And I get to 'strategize' for them. Basically I think for a living - as a social & brand strategist - and I think I like it a lot.

• Carl's Jr: All those spots that included triple threat and fully dressed talent, modern masculinity & guy culture expert & talent strategy
• truth - Those VMA & Grammy spots and a whole lot of 'sustaining' efforts in between, teen culture expert & influencer / creator talent strategy
• Target - Brand citizenship 'Thanks a Billion' campaign & some digital help

Crowdsource delivery service & mobile application. Think Uber for deliveries.

• Ideated, developed and operated YouFetch from scratch to finish
• Participated in Blackstone UCLA Accelerator class
• Conducted a successful exit of startup via sale

Worked on some side gigs all the while tech-startup experimenting.

• Instabrand - brand campaign idea & strategy
• Wonderbag - brand, social campaign strategy & general consulting &
• Mistress - brand strategy internship

President of UNICEF UCLA branch

Journalist for UCLA Daily Bruin

PsiChi UCLA Psychology fraternity

The Best Overall Performance Prize of entire class

The Best Performance in Core Courses Prize

Aberdeen Asset Management Consulting Case

Annual Business Competition Winner for startup

This year I embarked on a challenge to make & do a project every week including:

• I Can't Fucking Decide: A decision randomizer with 100K+ visitors
• I Don't Have A Damn Pen: An anti auto-save digital notebook with 25K+ visitors
• A Mixed media art series & more.

Social Media & Urban games for brands startup idea

Blackstone UCLA Launchpad Accelerator

Partnered with brands including Whole Foods, Ellie & more.