Writer and content strategist
I’m a product-focused writer and content strategist with years of experience helping organizations create content that's designed for humans to understand and use .
I help my clients focus on what their customers need and want so we can work together to develop content that's useful, clear and human.
As one of the first members of the Facebook content strategy team, I helped establish and grow the team into the powerhouse it is today.
While traveling around the world for a year, I co-founded Contentini, a boutique content strategy consultancy with an international roster of clients.
As the first marketing person at Box UK, I helped establish the company's brand and developed foundational ways of approaching content and branding.
I was the sole communications professional at this large regional museum and wore many hats. I single-handedly undertook all communications and PR work for two nationally acclaimed exhibitions: Andy Warhol and Impressionist Masterworks.
Developed all online and offline marketing and communications material including Annual Reports, stakeholder communications, website, social media presence and arts advocacy campaigns
Developed a Medium publication that features tactical advice for people who weren’t hired to write product content but find themselves doing it anyway.
Co-chaired and coordinated the first two Ignite events to happen in London, UK, which both sold-out in minutes. My responsibilities includes establishing the Ignite London website and social media accounts, planning and promoting the events and wrangling speakers ranging from Ben Hammersley of Wired Magazine to Cory Doctorow of Boing Boing and Russell Davies of the Interesting Conference.