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Andrés Salazar Ruiz Velasco

Researcher
Mexico City, MX
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linkedin.com/in/andres-salazar-rv
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andressalazar.framer.website
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andres.draco.21@gmail.com
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+45 52712744
Research-driven professional with 9+ years designing and executing mixed-methods studies across healthcare, fintech, and AI sectors. Specialized in transforming complex user needs and behavioral data into strategic insights that drive measurable business outcomes. Relocating to Mexico City and pursuing research opportunities. Bilingual communicator with deep understanding of Latin American markets and proven ability to influence cross-functional stakeholders through evidence-based storytelling.
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Work Experience

Novo Nordisk

Senior UX/UI Designer
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Aug 2024 - Nov 2025
  • Established UX vision for the R&D area spanning 5 products, aligning 9 designers and stakeholders around evidence-based design principles
  • Designed and executed multi-method research initiatives, including: interviews, surveys, and behavioral analysis, to uncover critical workflow friction points affecting research scientists
  • Translated research findings into strategic recommendations through compelling data narratives; facilitated collaborative workshops with scientists and development teams to drive adoption
  • Accomplished 10x efficiency improvements in scientific workflows

Abzu AI

Senior Product Designer
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Feb 2023 - Aug 2024
  • Led iterative user research program for AI-powered research platform, conducting contextual interviews and usability studies with data scientists to refine product-market fit

Banking Circle

Senior UX Specialist
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Dec 2021 - Jan 2023
  • Establishing a continuous user research strategy, combining qualitative and quantitative methods to understand our users and make better product decisions.

  • Some of the features and projects where I led the design were:

    • The redesign of the API documentation site (docs.bankingcircleconnect.com) improving greatly the information architecture, reducing support request by 65%.
    • The expansion of the foreign exchange feature to include stablecoins trading.
    • Redesign of the B2B payments user flow, reducing the complexity and time to complete payment.

Oticon Medical

UX/UI Designer & Scrum Master
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Jan 2019 - Nov 2021
  • Led the design of new features for our cochlear implant fitting software, Genie Medical CI.
  • Spearheaded clinician research for cochlear implant fitting software; conducted field studies and usability evaluations that enhanced clinical workflows and strengthened practitioner confidence.

Education

Danmarks Tekniske Universitet (DTU)

Master's Degree Design and Innovation
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Sep 2015 - Jun 2017
  • During my master's education, I focused on User Experience and Product Design.

Universidad de Monterrey

Bachelor's Degree Industrial Design
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Jan 2008 - May 2013
  • I was introduced to User-Centered Design and Design Thinking.
  • I studied for one year abroad at Fachhochschule Salzburg, where I took Design and Product Management Courses.

Skills

  • Research Methodologies: Mixed-methods study design, survey development & statistical analysis, semi-structured interviews, contextual inquiry, usability testing, ethnographic observation, data synthesis & insight generation, research-based storytelling
  • Cross-Functional Leadership: Stakeholder management, collaborative partnering with Product Management, Data Science, Marketing, and Engineering teams, workshop facilitation, influence without authority
  • Tools & Platforms: Dovetail, UserTesting, Optimal Workshop, Qualtrics, SurveyMonkey, Typeform, Google Analytics, Mixpanel, Tableau, Figma, Miro, FigJam

Languages

English
Fluent
Spanish
Fluent