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Anurag Chawla

Solution Architect - Salesforce with an Executive Master Degree from Antwerp Management School
Amsterdam, North Holland
Every business is different and every company has a unique value system and vision in serving their customers, partners and employees. I help companies to translate their CRM vision into a salesforce driven, agile and actionable architecture with a capability to derive maximum value from their investments and with an optimized time to market. This involves frequently engaging stakeholders and establishing a healthy working rapport, adopting a prescriptive approach to solving business pain-points, creating a consensus about standard capabilities of the SaaS platform and how they enable business value, managing expectations, addressing constraints/concerns and facilitating informed & efficient decision making critical to predictable outcomes. I have a Master degree in Enterprise IT Architecture from Antwerp Management School and I am 16x Salesforce Certified including Application and System Architecture Track and Sales/Service/Field Service/Marketing/Community Cloud Consultant. I am proficient in English, Hindi and Dutch languages.
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Work Experience

Appternity

Solution Architect - Salesforce
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Jan 2020 - Current
  • Liaise with Enterprise Architects on enterprise guiding principles and describe their manifestation in the overall solution
  • Architect a scalable, secured and high performant CRM solution tailored to industry, regions & specific business needs.
  • Providing guidance on "build" versus "buy" decisions for specific business services not offered by the standard salesforce platform
  • Guide solution based on an informed decision making between business and implementation teams to address trade-offs between out of the box platform features, user experience and management of technical debt when a business requirement can not be met by the standard platform in the exact form in which it is written down.
  • Validate state of existing Salesforce Solution Architecture and provide feedback for functional & technical improvements
  • Coach, Align, collaborate and coordinate with implementation Teams to deliver seamless value to the business.
  • Defining appropriate solution to an integration requirement (layer, data volume, frequency etc.)
  • Design a continuous delivery model including way of building, testing, deploying and release management using SFDX oriented ALM and other supporting tooling.
  • Define global process template and global data model for multi-region solution
  • Govern that custom apex solutions when needed, are built to fit with in the constraints of execution contexts.
  • Describe foundational design patterns which implementation teams can build upon for example apex design patterns such as separation of concerns, domain layer, service layer, Unit of Work etc.
  • Facilitate introduction, adoption and value acquisition of new innovations from Salesforce Releases
  • For a given scenario, describe appropriate choice for using automation tools such as Workflow Rules, Process Builder, Flow Builder, Triggers etc.
  • Defining data strategy based on data storage use cases, amount of data, rate of growth, number of users, privacy & security needs.
  • Organizing workshops about user experience design using quick lightning web component based prototyping

Cognizant

Lead Architect - Salesforce
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Mar 2018 - Dec 2019

Lead Architect for Salesforce Practice in Benelux

  • Building Solution Architecture and IT solution road-map for Salesforce oriented digital transformations.
  • Active collaboration with existing clients on hitherto business pain points, providing solutions and building trust.
  • Leading RFI/RFP responses
  • Providing architectural insights for topics related to business process implementation, integration patterns, high data volumes, scalability, security Governing Salesforce implementations based on industry best practices.
  • Leading competency development of internal Salesforce practice

Cognizant

B2B Digital CRM Transformation Program Architecture Lead
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Jun 2018 - May 2019

Responsible for shaping up B2B Salesforce CRM transformation program at a well known Telecom Enterprise in Netherlands.

  • Owning the architecture roadmap for delivery of the Salesforce Program
  • Establish myself as a trusted advisor to client
  • Organizing workshops with stakeholders to close critical decisions and facilitate a common vision among different teams
  • Together with Client, lead establishment of 5 skilled DevOps teams for program delivery by identifying competencies and motivations.
  • Design & govern continuous integration and delivery model to support new way of working for DevOps teams based on SFDX ALM
  • Defining unified way of working for the DevOps Teams
  • Defining Integration architecture with 3rd party applications
  • Aligning business goals with value delivery via DevOps
  • Coordinating and Supporting Solution Architects on the overall architecture vision
  • Organizing workshops about user experience design with stakeholders
  • Defining appropriate choice for using automation tools such as Workflow Rules, Process Builder, Flow Builder, Triggers etc.
  • Defining data strategy based on data storage use cases, amount of data, rate of growth, number of users, privacy & security needs.

Cognizant

ISV App Strategy Architect
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Mar 2018 - Jun 2018

Guiding a financial services customer on their path to become a strategic ISV partner on Salesforce platform.

  • Defining App-Exchange App roadmap aligned to client vision and objectives
  • Defining solution principles and guidelines
  • Defining security readiness strategy
  • Defining way of working, continuous build, integration and deployment strategy
  • Governance of overall solution

Accenture

Senior Salesforce Solution Architect
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Apr 2017 - Dec 2017

Guiding a multi-national coffee company through marketing transformation journey with Salesforce & Marketing Cloud.

  • Organizing workshops, meetings with Business & IT stakeholders to understand current situation, requirements, objectives and challenges
  • Translation of business requirements in a documented end-state architecture with Salesforce & Marketing Cloud, e-commerce application, customer service application, BI system
  • Aligning and signing off with external vendors on TO BE Architecture and Data Model
  • Designing 1:1 consumer journey flows & translation in salesforce marketing cloud components
  • Leading & coaching project delivery teams
  • Identifying implications of architectural decisions/changes on different work-streams (user stories, data, security, infrastructure etc) and informing responsible teams
  • Defining data integration & migration principles
  • Engaging in salesforce architecture practice development
  • Describing steps for setup/configuration of Salesforce Org & Marketing Cloud Business Units

Accenture

Senior Salesforce Solution Architect
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May 2017 - Sep 2017

Analyze multitudes of marketing databases to design a transition towards a single and secured GDPR Compliant Global Marketing Database on Salesforce platform.

  • Analysing the current state of retail marketing in different regions
  • Defining interfaces with regional marketing, loyalty clubs, couponing and point of sale systems.
  • Defining End State Architecture with Salesforce Sales Cloud and Marketing Cloud as the global marketing database and marketing platform.
  • Defining interfaces with loyalty program

Accenture

Senior Salesforce Solution Architect
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Jul 2016 - Mar 2017

Responsible for translating global CRM strategy developed for a multi-national diversified industrial client into a Salesforce CRM solution. Building a collaborative solution that facilitates valuable insights into sales figures with different business dimensions and enables different regional sales teams to actively support each other during sales process with their knowledge, facts, best practices and lesson learnt.

  • Organizing workshops with Business and IT stakeholders to describe and sign-off TO BE architecture and Data Model
  • Translation of 3 different sales processes in Salesforce
  • ERP data Integration to offer a complete insights into predicted forecast versus actual sales figures.
  • Facilitating contextual collaboration between regional teams via chatter groups, notifications, activities
  • Security architecture using organization wide defaults, role hierarchy, profiles and sharing rules
  • Designing CRM Integration with product training management system.
  • Reporting to offer valuable information based on brands & products, markets & regions on different levels of sales hierarchy.

Accenture

Senior Salesforce Solution Architect
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Mar 2016 - Jun 2016

For an international payments provider, describing end-state salesforce sales and customer service architecture to support business processes including customer on-boarding and KYC processes.

  • Organizing workshops to identify and document sales, service and on-boarding processes
  • Defining Integration architecture and Data Model to support business processes
  • Describing integration use-cases & patterns for integrating with KYC application
  • Configuring sales & service cloud to enable sales & service processes, security and reporting
  • Describing & executing Data Migration Process to migrate customer data from existing CRM Data warehouse to Salesforce
  • Describing integration with IVR application and Service Cloud
  • Coordinating with project team members on architectural decisions/changes

Accenture

Senior Salesforce Integration Architect
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Dec 2015 - Feb 2016

For a global brewer, analysis and integration design between salesforce platform and SAP HR platform.

  • Defining integration principles, patterns based on use-cases.
  • Organizing workshops with business/IT stakeholders to identify business processes and integration use-cases
  • Documentation of high level architecture involving different systems
  • Describing TO BE Data Model in Salesforce
  • Coaching & coordinating with teams estimating the implementation efforts
  • Organizing meetings with Client Architects to sign-off on TO BE architecture

Accenture

Salesforce Integration Architect
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Jul 2015 - Nov 2015

CRM transition program for a media and publishing company involving its sales-units located in 3 different countries catering to 3 different business units.

  • Defining functional/technical architecture for various integration requirements
  • Sales Cloud implementation and integrations with External Systems such as SAP ERP / Marketing System / External Partners
  • Managing timelines and delivering on promises as a Lead
  • Guiding offshore development team for functional/technical directions
  • Working closely with clients on requirements, expectations and deliverables
  • Leading and coaching development team
  • Co-ordinating with external vendors

ING Investment Management ( later changed to NNIP )

Technology Specialist - Salesforce & Marketing (Institutional & Retail)
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Jan 2012 - May 2015

As a CRM technology specialist, responsible to support sales organization, understand their needs/requirements, translating them into effective solutions, organize releases and adoption sesssions.

  • Organizing regular meetings with sales & marketing strategy teams to capture current needs
  • Performing a requirements GAP/FIT for different CRM Solutions (resulting in Salesforce as the chosen CRM solution)
  • Technology Lead for transformation project to move from existing CRM system to Salesforce
  • Configuration of Salesforce to support both retail and institutional sales processes
  • Defining & executing customer data extraction, cleaning & transformation processes
  • Working closely with external salesforce implementation consultants
  • Design and implementation of automated CRM and Data-warehouse Integration
  • Organizing release management to deliver new sales/marketing features
  • Coordinating with external vendors responsible for retail and institutional websites
  • Coordinating with external vendors responsible for delivering mutual funds APIs

Tata Consultancy Services

Onshore Technology Consultant
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Nov 2009 - Dec 2011

For a dutch multi-national bank, performing analysis of business requirements, creating designs of technical artifacts and coordinate between business and technology teams during solution cycles.

  • Gathering requirements for Financial Reporting
  • Designing system complying with (then) newly introduced financial laws and regulations
  • Leading onsite and offshore teams to deliver IT functionality

Tata Consultancy Services

Offshore Technology Consultant and Programmer
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Aug 2008 - Oct 2009

Year end tax reporting, building IT framework to comply with regulations such as MiFiD for a dutch multinational bank.

  • Java Developer to implement Bank's tax reporting requirements
  • Building a reusable framework capable of processing huge amount of financial information
  • Building a common reusable framework capable of collecting records failed during validations & applying re-process mechanism to process them after error causes are resolved
  • Building a framework to schedule different data processing batch jobs
  • Building a framework for XML/XSD validation

Tata Consultancy Services

Intake Trainee for Initial learning program.
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Feb 2008 - Jul 2008

All campus hires begin their careers with TCS at the Initial Learning Program (ILP), a fully-paid training program designed to provide new Recruits with the information and training necessary to succeed at TCS and excel at client sites.

  • Orientation
  • Working in cross-cultural environments
  • Case studies
  • Learning one foreign language

mCarbon

Graduate Trainee
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Sep 2007 - Feb 2008

mCarbon is the leading provider of innovative revenue uplift and customer value management products for Telecom operators globally.

  • Speed SMS Service Creation System.
  • Employee Cab Alert system.
  • Beneficiary Tracking System.

Education

Antwerp Management School

Executive Master of Science - Enterprise IT Architecture
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Oct 2014 - Oct 2016

The program focuses on deepening your knowledge on enterprise & IT architecture topics ranging from business strategy, enterprise architecture, governance, sourcing strategies, leadership, change and risk management.

Completed this 2 years master (MSc) programme with a distinction.

Projects

Master Thesis - Enterprise IT Integration guiding principles for horizontal acquirers

Researcher
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Mar 2016 - Oct 2016

Which guiding principles for IT integration process are applicable for acquirer’s with a horizontal (acquisitions) expansion strategy and what is their relevance in banking sector? What are the main objectives in horizontal acquisitions? What is the context of IT in horizontal acquisitions? What are the main concerns related to IT integration process?

Master Assignment - Enterprise IT Security Governance at a Dutch Educational University

Researcher/Consultant/Group Member
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Aug 2015 - Feb 2016

Since information is the cornerstone of an educational institution, information security risks are a constant factor that need to be evaluated and acted upon.

To enable Institution to face these challenges in the future, we present a security growth plan aiming to mitigate the most critical and burning risks.

The mitigation actions proposed provide means to increase institution's maturity level in security, which will allow it to face future challenges (e.g. digital crime, new legislation).

Master Assignment - Enterprise Engineering at a Government Organisation

Researcher/Consultant/Group Member
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Jan 2015 - May 2015

Improve alignment between Business and IT department by designing an architecture that provides insights into actors and transactions of the system. DEMO (http://www.ee-institute.org/en/demo) is used as a solution framework to achieve this.

Master Assignment - Business IT Alignment in a multinational compressors company

Researcher/Consultant/Group Member
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Nov 2014 - Dec 2014

Identifying the current situation in the enterprise governance of IT in terms of structures, processes and relational mechanisms.

Based on the most important business goals of the company, analyze which are the most important IT goals and how they can be realized in order to achieve the successful and efficient partnership between business and IT organization.

COBIT is used (among others ) as a methodology for this assignment.

Skills

  • Effective communicator across Business, EA and IT
  • Certified Salesforce System & Application Architect
  • Certified Salesforce Sales, Service, Community and Marketing Cloud Consultant
  • Salesforce DevOps
  • Building Responses to RFPs
  • Building high performant teams by coaching & collaboration
  • CRM Business Processes Design
  • CRM Industry Experience in Banking, Insurance, Investment Management, Telecom, Media, Beverages, Life Sciences

Languages

English
Fluent
Dutch
Working Proficiency
Hindi
Fluent

Citizenship

  • Netherlands (Dutch)