Being an Advertising Consultant for Mustang News means communicating with clients. Consulting with marketers from local businesses to figure out their advertising needs and curate personalized plans based on them. This role has taught me so much including professionalism, time-management, great interpersonal skills and so much more.
Radio DJing requires confidence, but also the ability to know who your target audience are and what they want to hear. As a DJ for a New Music oriented station I have to be able to gain the trust of my audience, in order for them to enjoy music they may not necessarily have heard before. I find this not too dissimilar from sales and marketing in that when on air, I am trying to pitch the music KCPR is pushing to an audience who might not listen to it otherwise. I am also trying to build relationships with my listeners to build loyalty, and keep them coming back.