Envisioned the UX/UI for an AI engine that coordinates our social life as the founding designer, establishing the iOS app, design system, UI kit, and brand toolkit.
Conducted unmoderated usability studies to optimize how the AI engine captures user schedules, interests, and social dynamics, achieving a 90% data capture rate.
Led UX/UI design for 50+ usability initiatives on core platform features, implementing rapid experimentation and large-scale product updates, contributing to first place in the G2 iPaaS Usability Index '23.
Owned the user activation metric; led to 160% boost in product-qualified leads and contributed to team generating $1.09M net new revenue Q2 ‘23.
Lead designer of Flow builder redesign team—core platform's central feature. Notably, introduced an open canvas and consolidated toolbar, resulting in a 102% increase in tools selected.
Assumed leadership, onboarding 2 senior designers; co-piloting UX projects, managing their onboarding during the first 90 days, and cultivating design system alignment.
Senior Product Designer I | Nov 2021 - Jan 2023
Led UX/UI design for the setup process for automated workflows, replacing a one-size-fits-all form with tailored forms that adapted to each app integration, increasing apps connected by 303%.
Instrumental in forming an omni-channel experience through tailored in-product onboarding guides, email campaigns, and strategic sales outreach, increasing user retention by 128%.
Coordinated audit with marketing and sales, evaluating 3%-5% free trial conversion on in-bound leads and identifying 25 critical drop-off points from sign-up to post-trial.
Guided iOS UX/UI design, achieving 67% free trial conversion and 83% user retention via A/B tests on core platform features, welcome tour, onboarding, word copy, and empty states.
Revitalized iOS app accessibility design, drove 74% boost to add-to-cart rates by restructuring info architecture for shipping & return, price forecasts, gamified experiences, and coupons.
Led UX/UI implementation in the virality team, achieving 0.561 viral coefficient, pioneering referral incentives and rewards, including a $20,000 reward for lottery winners' referrers.