Ariel Angelico

Develop and execute a Social Media Marketing Plan for lifestyle, luxury and fitness clients to achieve superior customer engagement, build brand awareness, consumer trust, drive website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

• Create, manage and maintain daily content for all social media channels including Facebook, Twitter, Instagram, YouTube, and Pinterest
• Develop brand awareness and online reputation that attracts strategic partnerships and collaborations on behalf of my clients. Partnerships have included bloggers, social media influencers and athletic figures such as two-time beach volleyball Olympian, Marketa Slukova
• Evaluate and report client success through analytics on a weekly/monthly basis to ensure maximum results
• Social Media Marketing plan resulted in an Increased of user engagement and fanbase by 10 percent within a three-month period

Acted as project manager for a team of 15 individuals within the Marketing Department. Responsible for implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.

• Strengthened and streamlined the internal processes to create, deliver, and edit marketing materials resulting in fewer missed deadlines and higher material output by 25 percent. This sequentially established the alignment of the Marketing, Sales and Creative departments with deadlines, goals, and overall brand vision.
• Lead weekly status meetings to set priorities, communicate project schedules, status updates and risks
• Assisted in production of advertising, marketing brochures, sales kits or other promotional materials
• Responsible for the planning and execution of marketing events such as trade shows, which includes any preparations required for company participation
• Successfully facilitated web content updates, corporate mailings and direct mail for 10 new production launches

Responsible for providing support for multiple account teams including Visit Mexico, Opulence International Realty, Palace Resorts and the Dominican Republic Tourism board.

• Wrote press releases, newsletters and media materials on behalf of clients
• Secured print and online coverage for clients through targeted media outreach and pitching
• Tracked all press coverage, clipping press hits and creating monthly press hit reports
• Acted as lead liaison between six offices (Argentina, Brazil, Colombia, Chile, Mexico, Venezuela) to coordinate the PR plan for the Dominican Republic’s tourism board

Assisted multiple client teams in media relations and execution of PR programs including: The New Yorker Hotel, Get Grounded Footwear, All Aboard Florida and Kimpton Hotels

• Wrote, consolidated, edited, revised and distributed press materials
• Created, monitored and scheduled social media content for high-end clients including the New Yorker Hotel
• Developed relationships and engaged with media and influencers via social platforms

Utilized strong communication, interpersonal, and organization skills as a Social Media Manager within a social media-marketing agency. Responsibilities included planning and executing multi-platform strategies and generating content that embraces the client’s culture and identity to engage with key audiences.

Established a student chapter on the University of Florida campus for Pure Charity, a crowd-funding social action startup. Executed a strategic public relations plan to engage students with contests, social events and fundraising opportunities. Responsibilities included generating online content and maintaining a consistent brand message across social media channels, as well as establishing meetings with local non-profit organizations to educate the community on the organization’s mission.

Served as an Account Associate for the largest student-run public relations firm in the state of Florida that contracts paying clients. Experience includes assisting the brand creation for the University of Florida’s online faculty evaluations, directly resulting in student involvement increasing by 30 percent over a six-month period.