Over the last seven years my passion for media has fueled my journey from journalism into the tech world. Thanks to a variety of small team settings, I've had a direct hand in creating websites, videos, podcasts, graphics and more. When I'm not working, I'm usually rummaging through the racks at a thrift shop or reading articles about the future of retail.
Finding the most effective growth levers at a startup is tough! That's why I had the opportunity to experiment with so many different marketing strategies and tactics. In more than two years at Pure Chat I:
Here I had the first opportunity to dip my toes in the marketing world and get hands-on experience in a small team setting. In six months I was promoted to team lead and had the opportunity to:
After starting as an intern I was hired to assist with high-profile marketing campaigns that leveraged celebrity talent like Nigel Barker and premium video content in the form of web shows; and sponsored contests. I also:
I love reading blogs and articles about the retail industry, but unfortunately the type of articles I find most interesting were difficult to consume without a central news destination. That's why I created Modern Retail as an aggregator of all the most interesting fashion and retail news that revolves around new technology, brand strategy and industry trends.
I created the Small Biz Chat Podcast for small business owners who want to continually improve their businesses. Unfortunately, most entrepreneurs but don't have time to keep up with the latest sales and marketing tactics even though lead generation is their #1 priority. That's why we've distilled the most actionable tips into this 25-minute podcast.
To generate more leads for agile project management software Axosoft, I created a Scrum-centric website that housed a series of in-depth resources created from an influencer interviews, collaborations and repurposed content from a previous blog.
Multimedia report on blind hikers trekking the Grand Canyon. Worked in a team of four reporters to produce a piece that incorporated print, photo and video based storytelling. Footage from the video we created was used during a Today Show segment where the hikers were interviewed on national television!