Arielle Hurst

• Partnered with the CMO to create new product positioning & refine a broad list of enterprise features into compelling messaging for sales enablement assets
• Wrote and edited web content, press releases, whitepapers, and customer success stories that were the core of product launch campaigns
• Managed an editorial calendar and implemented marketing processes that streamlined the development of multi-channel content

• Replaced a labor-intensive recruiting system with a custom, automated platform that empowers a single recruiter to process 700+ applications a month
• Built an online university to qualify applicants & train new contractors with 31 lessons, quizzes and videos that automatically trigger emails, schedule appointments, and send contract documents through our CRM

• Drove lead generation efforts & boosted SEO domain authority 14 points with a wide variety of targeted content that included 100+ new blog posts, an influencer interview podcast, customer testimonials & industry partnerships
• Increased paid account conversions from 1.7% to 4.5% & company revenue to $1M ARR with UX-focused customer interviews, in-depth video tutorials, compelling feature launch campaigns & email segmentation that targeted high- value accounts to improve retention

• Launched an educational content marketing initiative that was ranked on the first page of Google for our #1 keyword & attracted hundreds of organic leads
• Cultivated relationships with 10 of the most widely-known Agile consultants and raised awareness with a branded web series that featured these influencers

After starting as an intern I was hired to assist with high-profile marketing campaigns that leveraged celebrity talent like Nigel Barker and premium video content in the form of web shows; and sponsored contests. I also:

• Brainstormed for social media and brand marketing campaigns.
• Contacted PR representatives to set up promotional partnerships.
• Acted as a customer service representative for contest winners.
• Assisted on multi-day video shoots.
• Created new relationships with 25 additional contest partners.

I love reading blogs and articles about the retail industry, but unfortunately the type of articles I find most interesting were difficult to consume without a central news destination. That's why I created FMT as an aggregator of all the most interesting fashion and retail news that revolves around new technology, brand strategy and industry trends.

I created the Small Biz Chat Podcast for small business owners who want to continually improve their businesses. Unfortunately, most entrepreneurs but don't have time to keep up with the latest sales and marketing tactics even though lead generation is their #1 priority. That's why we've distilled the most actionable tips into this 25-minute podcast.

To generate more leads for agile project management software Axosoft, I created a Scrum-centric website that housed a series of in-depth resources created from an influencer interviews, collaborations and repurposed content from a previous blog.