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Arielle Hurst

Marketing & Content Strategist

(480) 773-3586
I'm a marketing and content strategist with six years of experience leading marketing departments at SaaS startups to significant milestones like $1M ARR using my background in journalism to understand customers and create compelling, shareable content.

Work Experience

VIQ Solutions

Marketing Strategist

Jan 2019 - Current
  • Partnered with the CMO to create new product positioning & refine a broad list of enterprise features into compelling messaging for sales enablement assets
  • Wrote and edited web content, press releases, whitepapers, and customer success stories that were the core of product launch campaigns
  • Managed an editorial calendar and implemented marketing processes that streamlined the development of multi-channel content

Transcription Express

Marketing Director

Mar 2017 - Jan 2019
  • Replaced a labor-intensive recruiting system with a custom, automated platform that empowers a single recruiter to process 700+ applications a month
  • Built an online university to qualify applicants & train new contractors with 31 lessons, quizzes and videos that automatically trigger emails, schedule appointments, and send contract documents through our CRM

Pure Chat

Marketing Manager

Oct 2014 - Current
  • Drove lead generation efforts & boosted SEO domain authority 14 points with a wide variety of targeted content that included 100+ new blog posts, an influencer interview podcast, customer testimonials & industry partnerships
  • Increased paid account conversions from 1.7% to 4.5% & company revenue to $1M ARR with UX-focused customer interviews, in-depth video tutorials, compelling feature launch campaigns & email segmentation that targeted high- value accounts to improve retention


Marketing Coordinator

Jul 2013 - Oct 2014
  • Launched an educational content marketing initiative that was ranked on the first page of Google for our #1 keyword & attracted hundreds of organic leads
  • Cultivated relationships with 10 of the most widely-known Agile consultants and raised awareness with a branded web series that featured these influencers


Business Developement & Promotions Coordinator

Aug 2011 - Dec 2012

After starting as an intern I was hired to assist with high-profile marketing campaigns that leveraged celebrity talent like Nigel Barker and premium video content in the form of web shows; and sponsored contests. I also:

  • Brainstormed for social media and brand marketing campaigns.
  • Contacted PR representatives to set up promotional partnerships.
  • Acted as a customer service representative for contest winners.
  • Assisted on multi-day video shoots.
  • Created new relationships with 25 additional contest partners.


Walter Cronkite School of Journalism and Mass Communication at Arizona State University

Bachelor of Arts (B.A.), Cum Laude Journalism and Mass Communication, Business Focus

Aug 2009 - May 2013


Fashion Marketing Trends


May 2016 - Current

I love reading blogs and articles about the retail industry, but unfortunately the type of articles I find most interesting were difficult to consume without a central news destination. That's why I created FMT as an aggregator of all the most interesting fashion and retail news that revolves around new technology, brand strategy and industry trends.

The Small Biz Chat Podcast


Apr 2015 - Dec 2015

I created the Small Biz Chat Podcast for small business owners who want to continually improve their businesses. Unfortunately, most entrepreneurs but don't have time to keep up with the latest sales and marketing tactics even though lead generation is their #1 priority. That's why we've distilled the most actionable tips into this 25-minute podcast.


Apr 2014 - Oct 2014

To generate more leads for agile project management software Axosoft, I created a Scrum-centric website that housed a series of in-depth resources created from an influencer interviews, collaborations and repurposed content from a previous blog.


  • Content Marketing
  • Email Marketing
  • Google Analytics
  • Audio & Video Editing
  • Copywriting
  • Paid Digital Media (AdWords, Facebook)
  • Adobe Photoshop
  • Adobe Premiere
  • Product Marketing
  • Podcasting
  • WordPress
  • HTML & CSS