Directly involved in everyday functions of the buying studio, dealing with catalogues, vendors and buyers.
Marketing strategy building for new business: (http://www.shopluxurymilano.com/)
Shop Luxury Milano, Luxury personal shoppers and VIP conciergerie. Building marketing strategies, in charge of the services, competition research, Client Management for English Speakers etc.
The project was to affect change in the current brand image of Salvatore Ferragamo using the Parigi-MTO as a tool.
Key factors included suggestions for a microsite(Link attached) along with target customer identification and segmentation, In store experience and launch event all staying true to identified keys of the Ferragamo heritage which formed the basis of the concept.
In collaboration with Domus Academy.
A staple in Milan’s fashion slash art scene since the early Nineties, responsible for the birth of the term “concept store.”
Key Task:
EXPO15 is an event of great importance in Milano this year, 10 CorsoComo wanted to tap into that market to celebrate the 25th Anniversary of its Galleria Sozzani. Since it lasts for 6 months, maintaining a continuing presence was the challenge.
The solution:
An event strategy based on the idea of building and sustaining consumer curiosity and convert that to sales.
The idea was to bring people from the expo to the store with clear limited edition products, art and food that covered all aspects of 10 Corso Como from the fashion store to the cafe and art gallery, supported by Guerrilla Marketing staying true to the style of Kris Rhus which forms the identity of 10CorsoComo.
It included a thematic calendar of pop up shops on a surprise date once each month, at different pavilions each time, holding live demonstrations and exciting interactive happenings by theme relevant chefs, artists and designers which would then be available at the store till the next pop up went live.
Key Task:
Fashion buying, Selection and Communication for Bernardelli Stores targetted towards the new e-commerce website for the Asian Market.
Extensive market research and analysis lead to key focused strategies for Bernardelli Stores with regards to the complicated and diverse market.
Designer for new ranges and custom orders. In charge of the Production unit in Mumbai. Managing manufacturing, sourcing and labour and craftsmen to meet orders and deadlines.
In charge of developing new collections, research and new explorations of embellishment techniques. Also heading the production unit, ensuring time management and task assignments to craftsmen
Summer Intern in Department of New Developments. Working directly under the head designer to develop new collections for both, the buyer clients the Export House (Magnolia Martinique) and for the Private label (Not So Serious).
A course full of intensive learning and training at Domus Academy
Apart from a crash course of the basics, the master program was about hands on work experience given by 4 workshops with problem solving for live companies as consultants.
Covering the fields of Brand Management - Salvatore Ferragamo, Product Management- Moncler, Events & Communication- 10CorsoComo and Fashion Buying- Bernardelli Stores Mantova.
The focus has always been on learning through actual work.
Concluded with a Thesis Dissertation - Cross cultural growth for an Indian designer label: India to Europe for the Business of Design.
A 4 year bachelor degree program in Fashion Design. I learnt the essentials of being a designer while working on a multitude of projects covering a variety of aesthetic sensibilities, techniques and aims.