Avinash Bajaj

Digiwick is a product innovation and digital marketing specialist providing Product Development, Website Development and Search Engine Optimisation (SEO) Services to Start-ups and SMEs

• Developed and built a profitable business from scratch to generate strong sales in 9 months; established a strong customer base of start-ups and SMEs
• In charge of managing the product & business development process by providing process-based consultancy services to clients; generated 80% of new business through referrals and customer relationship management
• Hired, mentored and supervised product & business executives and software developers

Flixmedia is a Global digital content syndication partner to some of the biggest Consumer Electronics Brands & Ecommerce Retailers

• Leading Product Development efforts within the organisation; transforming high-level business challenges into product vision, strategy and roadmaps, working with different business departments & internal stakeholders
• Expertise in Shopper Insights and Ecommerce Consumer Marketing space; developing & implementing on key business & product development KPIs
• Driving product optimisation programmes informed by qualitative and quantitative research, data analysis, market and customer insights
• Experience in using Agile development process to create & deliver roadmaps for the suite of products with development & marketing teams
• Go-to Product Expert to collaborate with operations teams in supporting queries on product issues and working closely with sales teams to support new product launches
• Responsible for product planning & scoping, wireframes creation, managing UI/UX design and conducting Usability & QA test processes

Shopitize is a dynamic London-based tech start-up focussed on the consumer sector, based on a powerful new mobile platform to transform shopping and the way that customers and brands interact.

• Developed & managed essential sections of the consumer mobile app; involved in product development activities and using optimum tools to achieve the same
• Responsible for independently managing digital advertising campaigns through organic and paid advertising channels; managed PPC digital advertising campaigns on mobile for increasing user acquisition
• Developing funding strategy and preparing investor collateral; responsible for monitoring and developing business plan cases for events, presentations and competitions
• Responsible for competitive analysis; developing and implementing on KPIs for business and product development activities
• Learning experience in using Google Analytics, Flurry Analytics, Google AdWords, Mobile & Web Ads networks, Search Engine Optimisation (SEO) techniques

COSTA was an MBA business project that involved designing an intelligent mobile solution to ease public transportation through Artificial Intelligence (AI) & Human Computer Interaction (HCI)

• Responsible for product & project management, leading a team to the finals of the annual Imperial College Business Plan Competition
• Managed end-to-end mobile product development & implementation process, including building vital relationships with data providers and B2B partners
• Responsible for product planning & scoping, wire-frames creation, managing user-friendly UI/UX design and conducting QA test processes

• Vice-President of Entrepreneurs Club
• MBA Student Ambassador
• Secured top score in Final Year MBA Strategy Consulting Project
• Top grades in Brand Management, Pricing Strategy, Accounting and Entrepreneurship modules
• Worked on a month-long Ford Europe project in designing a new product for the ‘Millennials’ customer segment

• Developed market-penetration strategic recommendations for expansion into the Indian luxury automotive sector, including new product development and marketing strategies
• Analysed, segmented and generated in-depth consumer insights of luxury consumers based on consumer research studies, identifying future engineering development trends
• Researched and analysed competitive product and industry landscapes, establishing relations with key stakeholders
• Generated proposals for new vehicle concepts and presented findings to senior management team – immediate follow-up steps to be implemented in 2012

OM Technology Centre is a technological innovation organisation with primary focus on electronics and robotics, with current operations in retail, manufacturing and education.

• Responsible for analysing new market opportunities for national and global expansion; successfully designed and implemented a market-entry strategic plan to start a new business unit on digital consumer electronics and semiconductors
• Developed web and mobile educational training programs in basic electronics and robotics for engineering colleges across the state, resulting in a 30% increase in revenues within one year
• Built and managed executive-level partnerships with national and international vendors, and primarily responsible for project management and budgeting of the organisation

• Negotiating sponsorships in organising events at Imperial College Business School
• Successfully hosted our new annual competition "Enfinite", bringing together young entrepreneurs from top business schools around the UK to solve social problems

• Coordinated product development activities across India, Germany and USA; trained and mentored eight associates
• Successfully led a team of four engineers to develop engine enhancements for Audi, resulting in an increase in the internal customer satisfaction index by 3.5 points (on a 5-point scale)
• Facilitated meetings and presentations to discuss ways to reduce the engineering defects in projects within the department. As a result, a decrease of approximately 9%, was reported over a period of three quarters

• Secured top score in Final Year MBA Strategy Consulting Project
• Top grades in Brand Management, Pricing Strategy, Accounting and Entrepreneurship modules
• Worked on a month-long Ford Europe project in designing a new product for the ‘Millennials’ customer segment

• Secured First Class with Distinction in all eight semesters of engineering
• Ranked within the top 5% of the batch of 2007; awarded top honours for highest score in Mathematics