Avinash Bajaj

Have you ever wondered if an MBA degree is the next best step for you and your career? Do you know what people gain (or lose) out of doing an MBA? Are you confused between the various MBA programs out there, and not able to make your mind up about which one is the best for you? Have you spoken to a lot of people yet unsure of your decision? Well, that is exactly what happened to the host of this podcast, and after having lived through these trying times and after answering tons of emails and giving advice to a lot more MBA prospective applicants, he decided to stop focusing on helping just a few people, but to start a podcast to influence a lot more - not just from his experience but also bring in varied perspectives of others who have walked this path. So, in this show, we will be interviewing MBA Alumni from the world’s top MBA institutions, in order to learn from their experiences out of doing an MBA. We will also aim to bring in experiences from current students, lecturers, staff, recruiters and other related professionals. Find out more at www.thembajam.com

Leading the MVP process of experimentation, innovation and new product discovery to help create & establish product-market fit of new and innovative products in the Marketing Technology Automation SaaS space.

• Launched end to end ‘Social Proof’ real-time shopper data API as MVP within 8 weeks of starting; experience in using A/B and multi-variate testing to impact conversion rate uplift of up to 20% on ecommerce websites
• Building real-time data pipeline and predictive recommendation systems using 1st and 3rd party data to help e-commerce customers deliver more engaging & personalised digital marketing experiences to shoppers
• Extensive cross-functional experience of working with Engineering & Commercial teams; responsible for product ideation, planning & prioritising, managing UI/UX design and customer development

I have interviewed and coached lots of aspiring product managers. I am using this platform to pass on my learning to those who are keen to break into the field of Product Management. You can click here to learn more: https://clarity.fm/avinash

Running Product Management courses and workshops at UK Universities

Led the product management functionality, set product strategy and created the roadmap for Flixmedia’s Omni-channel consumer shopper insights and data analytics platform which enables Brands and Retailers to Sell More.

• Product Lead for the development of Real-Time Shopper Analytics platform, analysing & visualising ecommerce data for over 2 Billion shoppers annually, generating annual revenues of over GBP 1 Million
• Defining, building, managing & growing platform to create digital marketing experiences and launching them to shoppers on Flixmedia’s 2,000+ e-commerce retail network around the world
• Experience in managing, growing and developing Product teams; used Agile development process to build the product management and engineering process & culture within the organisation

Overall responsibility for managing the end-to-end product management & product marketing activities of Flixmedia’s Global Shopper Analytics & Content Management platform Flix360.com.

• Developed the vision & strategy for re-launching the Flix360.com analytics platform, leading to a 65% increase in user adoption of the new platform
• Conceived & launched Retail Intelligence data analytics platform; developed the complete product launch strategy for over 600 B2B retail partners on global level

Digiwick is a product innovation and digital marketing specialist providing Product Development, Website Development and Search Engine Optimisation (SEO) Services to Start-ups and SMEs

• Developed and built a profitable business from scratch to generate strong sales in 9 months; established a strong customer base of start-ups and SMEs
• In charge of managing the product & business development process by providing process-based consultancy services to clients; generated 80% of new business through referrals and customer relationship management
• Hired, mentored and supervised product & business executives and software developers

Shopitize is a dynamic London-based tech start-up focussed on the consumer sector, based on a powerful new mobile platform to transform shopping and the way that customers and brands interact.

• Independently developed & managed FMCG categorisation structure of the Shopitize database of the mobile application, working with clients such as P&G, Pfizer, Heineken and Unilever
• Created & managed PPC digital advertising campaigns on mobile for increasing user acquisition, achieving over 2,000 downloads within a month
• Developed new business models based on research conducted on the mobile eco-system, resulting in strategic partnerships with IBM, Microsoft and marketing agencies

COSTA was a business project that involved designing an intelligent mobile solution to ease London’s public transportation through AI & Human Computer Interaction (HCI).

• Independently responsible for product & project management, leading a team to the finals of the annual Imperial College Business Plan Competition
• Managed end-to-end mobile product development & implementation process, including building vital relationships with data providers and B2B partners

• Developed strategic recommendations to grow luxury automotive penetration in the Indian market, including new product development and marketing strategies
• Analysed, segmented and generated in-depth insights of luxury customers based on consumer research studies, identifying future engineering development trends
• Generated proposals for new vehicle concepts and presented findings to JLR senior management team; follow-up steps implemented in 2012 brand health study in India

OM Technology Centre is a technological innovation organisation with primary focus on electronics and robotics, with current operations in retail, manufacturing and education.

• Responsible for analysing new market opportunities for expansion; successfully designed and implemented a market-entry strategic plan to start a new business unit on digital consumer electronics, generating annual revenues of over INR 1 million
• Developed web and mobile educational training programs in electronics and robotics for engineering universities, resulting in 30% increase in revenues within one year
• Built and managed executive-level partnerships with national and international vendors, and primarily responsible for project management and budgeting of the organisation

• Successfully led a team of four engineers to develop engine enhancements for Audi, resulting in an increase in the internal customer satisfaction index by 3.5 points (on a 5-point scale)
• Facilitated meetings and presentations to discuss ways to reduce the engineering defects in projects within the department. As a result, a decrease of approximately 9%, was reported over a period of three quarters

• Awarded top honours in final term MBA Consulting Project
• Co-founder of India Business Club; VP Entrepreneurs Club; MBA Student Ambassador

• Graduated first Class with distinction in all eight semesters of engineering
• Ranked within the top 5% of the batch of 2007