Benjamin Noyes

Content Strategist

Boston, MA

Goal-oriented and results-focused Content Strategist with 3 years of experience building distinct content environments, incorporating: thought leadership, websites and apps, and social channels.

Work Experience

  • Alibaba Group

    Senior Content Strategist|Nov, 2017Apr, 2018

    Member of the AliExpress international Content Strategy team. Focused on the global market (English language), responsibilities included UX writing, social media management, and internal thought leadership.

    • Developed 10-page style guide for UX Writing on AliExpress platform
    • Managed tiered strategy for global social channel, which resulted in increased metrics (19% for impressions, 65% for likes, 30% for link clicks, and 25% for engagement rate)
    • Expanded video strategy with an emphasis on creating a more trust-oriented culture
    • Virtually led a team to publish bi-weekly mailings on Content Strategy trends
  • Labbrand

    Senior Content Strategist|Aug, 2016Sep, 2017

    Lead for the corporate Content Strategy for Labbrand and its digital sub-brand, MADJOR. Responsibilities included global and local social media oversight, content pipeline management, content social strategy, and corporate touchpoint redesigns.

    • Managed content pipeline during global expansion, which resulted in 1.75x greater volume (on average, per month) over a 1.25 year time period
    • Initiated a global website revamp as content lead
    • Created content for award-winning client projects, including Thomas Cook, SKODA, and Silicon Valley Bank
  • Labbrand

    Corporate Branding Specialist|Sep, 2015Jun, 2016

    General marketing specialist stationed at Labbrand's headquarters. Responsibilities included uploading content through the CMS, proofreading content from the CEO, and kick-starting the internal content program.

    • Introduced content curation plan with nearly 80% employee adoption
    • Collaborated with CEO on 7 thought leadership pieces cumulatively shared over 4k times
    • Assited in creating and gatekeeping English content, including quarterly long-form reportst
  • Newhuadu Business School

    Consulting Intern|Jun, 2014Jul, 2014

    Part of a 28-person internship program in Beijing, China: program was divided into 6 teams, with each team given a group of companies to consult. As team 1, responsibilities included travel to Shenzhen, on-site tours, and secondary market research.

    • Attended week-long introduction to business in the Chinese context
    • Organized international competency review for the client (Shunde Municipal Government) comprised of primary and secondary market research about standout manufacturing firms
    • Participated in managerial interviews in English and Chinese
    • Pitched 63-page devlierables to succesfuly complete internship program
  • University of Richmond Writing Center

    Writing Consultant (student position)|Aug, 2013May, 2015

    Paid tutor for UR's Writing Center. As a specialist in ESL students and with an interest in cross-cultural rhetoric, responsibilities included meeting with cohorts of students 1:1 and suggesting actionable tips to improve writing.

    • Published research paper on contrastive rhetoric in English and Mandarin
    • Defined best practices for adapting Chinese academic writing to English academic writing
    • Counseled 120 times per semester with consistently positive reviews


  • University of Richmond

    Bachelors of Science - Chinese Studies and Business Administration (Marketing)|Aug, 2011May, 2015

    Double major in Chinese Studies and Business Admin, with a concentration in Marketing. Involved on campus as an Orientation Advisor, Sigma Chi Fraternity Social Chair, and member of the Club Soccer team.

  • Peking University

    Certificate - Chinese Language and Culture|Jun, 2013Aug, 2013

    Achieved conversational fluency in Mandarin Chinese through a 10-week accelerated study abroad program. Completed Chinese Language CH 400 (401 + 402) and Chinese Cinema as Cultural Translation and Self Representation.



      • Google Analytics
      • Microsoft Suite
      • Content Management Systems
      • On-page SEO
      • UX Writing
      • Adobe Illustrator
      • HTML, CSS, JavaScript
      • Social Media Management