Goal-oriented and results-focused Content Strategist with 3 years of experience building distinct content environments, incorporating: thought leadership, websites and apps, and social channels.
Member of the AliExpress international Content Strategy team. Focused on the global market (English language), responsibilities included UX writing, social media management, and internal thought leadership.
Lead for the corporate Content Strategy for Labbrand and its digital sub-brand, MADJOR. Responsibilities included global and local social media oversight, content pipeline management, content social strategy, and corporate touchpoint redesigns.
General marketing specialist stationed at Labbrand's headquarters. Responsibilities included uploading content through the CMS, proofreading content from the CEO, and kick-starting the internal content program.
Part of a 28-person internship program in Beijing, China: program was divided into 6 teams, with each team given a group of companies to consult. As team 1, responsibilities included travel to Shenzhen, on-site tours, and secondary market research.
Paid tutor for UR's Writing Center. As a specialist in ESL students and with an interest in cross-cultural rhetoric, responsibilities included meeting with cohorts of students 1:1 and suggesting actionable tips to improve writing.
Double major in Chinese Studies and Business Admin, with a concentration in Marketing. Involved on campus as an Orientation Advisor, Sigma Chi Fraternity Social Chair, and member of the Club Soccer team.
Achieved conversational fluency in Mandarin Chinese through a 10-week accelerated study abroad program. Completed Chinese Language CH 400 (401 + 402) and Chinese Cinema as Cultural Translation and Self Representation.