Benjamin Noyes

Content Strategist
Boston, MA
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http://linkedin.com/in/benjaminbnoyes
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noyesbenjamin@gmail.com
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+1 (617) 678-5216
Goal-oriented and results-focused Content Strategist with 3 years of experience building distinct content environments, incorporating: thought leadership, websites and apps, and social channels.
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Work Experience

Alibaba Group

Senior Content Strategist
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Nov, 2017 - Apr, 2018

Member of the AliExpress international Content Strategy team. Focused on the global market (English language), responsibilities included UX writing, social media management, and internal thought leadership.

  • Developed 10-page style guide for UX Writing on AliExpress platform
  • Managed tiered strategy for global social channel, which resulted in increased metrics (19% for impressions, 65% for likes, 30% for link clicks, and 25% for engagement rate)
  • Expanded video strategy with an emphasis on creating a more trust-oriented culture
  • Virtually led a team to publish bi-weekly mailings on Content Strategy trends

Labbrand

Senior Content Strategist
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Aug, 2016 - Sep, 2017

Lead for the corporate Content Strategy for Labbrand and its digital sub-brand, MADJOR. Responsibilities included global and local social media oversight, content pipeline management, content social strategy, and corporate touchpoint redesigns.

  • Managed content pipeline during global expansion, which resulted in 1.75x greater volume (on average, per month) over a 1.25 year time period
  • Initiated a global website revamp as content lead
  • Created content for award-winning client projects, including Thomas Cook, SKODA, and Silicon Valley Bank

Labbrand

Corporate Branding Specialist
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Sep, 2015 - Jun, 2016

General marketing specialist stationed at Labbrand's headquarters. Responsibilities included uploading content through the CMS, proofreading content from the CEO, and kick-starting the internal content program.

  • Introduced content curation plan with nearly 80% employee adoption
  • Collaborated with CEO on 7 thought leadership pieces cumulatively shared over 4k times
  • Assited in creating and gatekeeping English content, including quarterly long-form reportst

Newhuadu Business School

Consulting Intern
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Jun, 2014 - Jul, 2014

Part of a 28-person internship program in Beijing, China: program was divided into 6 teams, with each team given a group of companies to consult. As team 1, responsibilities included travel to Shenzhen, on-site tours, and secondary market research.

  • Attended week-long introduction to business in the Chinese context
  • Organized international competency review for the client (Shunde Municipal Government) comprised of primary and secondary market research about standout manufacturing firms
  • Participated in managerial interviews in English and Chinese
  • Pitched 63-page devlierables to succesfuly complete internship program

University of Richmond Writing Center

Writing Consultant (student position)
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Aug, 2013 - May, 2015

Paid tutor for UR's Writing Center. As a specialist in ESL students and with an interest in cross-cultural rhetoric, responsibilities included meeting with cohorts of students 1:1 and suggesting actionable tips to improve writing.

  • Published research paper on contrastive rhetoric in English and Mandarin
  • Defined best practices for adapting Chinese academic writing to English academic writing
  • Counseled 120 times per semester with consistently positive reviews

Education

University of Richmond

Bachelors of Science Chinese Studies and Business Administration (Marketing)
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Aug, 2011 - May, 2015

Double major in Chinese Studies and Business Admin, with a concentration in Marketing. Involved on campus as an Orientation Advisor, Sigma Chi Fraternity Social Chair, and member of the Club Soccer team.

Peking University

Certificate Chinese Language and Culture
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Jun, 2013 - Aug, 2013

Achieved conversational fluency in Mandarin Chinese through a 10-week accelerated study abroad program. Completed Chinese Language CH 400 (401 + 402) and Chinese Cinema as Cultural Translation and Self Representation.

Skills

  • Google Analytics
  • Microsoft Suite
  • Content Management Systems
  • On-page SEO
  • UX Writing
  • Adobe Illustrator
  • HTML, CSS, JavaScript
  • Social Media Management