Bev Turner

Creative direction for multi-brand restaurant group (Cactus Club Cafe, King Taps & The Village Taphouse) and lead a team of creatives (designers, copywriters, photographers and film). 

• Develop and lead the creative team through conceptualization, development and launch of seasonal/promotional campaigns and brand initiatives (multi-channel).
• Manage creative work flow and implementations of project management tools and a digital asset management systems to improve work organization and efficiencies.
• Specialization: Brand and campaign development, photography direction, digital marketing, website development, creative strategy and team development.

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Highlights:

Established and expanded an in-house creative team from scratch, implementing all creative processes. Led brand strategy efforts for multiple brands and provided creative direction for both company-wide and localized campaigns, promotions, and digital channels. Offered guidance on brand innovation and future development pathways.

Led a team of creatives to support on US and Asia expansion and experiential events.

• Developed and led the team through conceptualization, development and implementation of global brand experience initiatives.
• Specialization: Environmental, experiential, branding, packaging, digital campaigns

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Projects Include:

Art direction of lululemon’s first flagship and experiential store in NYC, Creative direction for SeaWheeze Half Marathon, lululemon Brand Book and Brand Guidelines and created a localized artwork program for lululemon stores.

• Projects range from conceptualization and designing prints collateral, artwork installations, OOH print ads, various marketing materials and brand identity development.
• Lead designer for SeaWheeze Half Marathon 2014
• Lead brand development for Ivivva (lululemon’s girls/tween clothing line)