Blake McGee

My responsibilities include planning and executing field marketing programs that generate new prospects and advance existing opportunities for the global sales team. I develop inbound and outbound marketing campaigns for inside sales, account executives in the field and reseller partners. Specific areas of focus include:

• Develop pipeline acceleration programs jointly with sales
• Determine sales enablement and channel enablement needs
• Develop and implement target account (ABM) strategy
• Field marketing strategy for North America and Europe
• Global events strategy and execution

I lead the demand generation program at Vyopta Incorporated, a unified communications SaaS analytics company in Austin Texas. We develop analytics and monitoring tools that allow large enterprises and fortune 500 companies to manage and improve unified communications. My responsibilities included:

• Demand generation strategy and execution
• Marketing and sales alignment (8 marketers and 9 sales professionals)
• Account based marketing strategy and execution
• Contact database growth and segmentation
• Email nurture programs
• Display advertising (paid social, influencer marketing, retargeting and traditional display ads)
• Website optimization
• Content syndication

As a Senior Content Strategist at Tribu, I work with a team of individuals to build influential brands, extensive networks, and creative marketing strategies for clients. I strategize and execute multiple digital marketing programs and measure my client's success with clearly defined pipeline-generation goals. Responsibilities at Tribu:

• Developed content strategy and execution for multiple clients
• Account manager for b2c and local government organizations
• Executed inbound marketing strategy with content marketing
• Designed and built Wordpress websites, landing pages and promotional assets for lead generation
• Lead a team of creative and inbound marketing professionals (5-6 colleagues)