Brendan Toh

Solely in charge of Snapask's content marketing, social media marketing, CRM, and the brand's first CSR campaign while supporting the planning and execution of all marketing activities, including always-on and seasonal/tactical campaigns for user acquisition, engagement and F2PC. Snapask a more than 4 million users globally, with a following of more than 44,000 on Facebook and has also seen an increase in organic Instagram followers by more than 8% in the recent months.

• Optimising an in-app channel to become one of the brand's most influential owned organic channel, improving CTR to attain >15% CTR, contributing to both Marketing and Customer Success goals

> Conducted user testing to clearly identify users' interests, improving affinity marked by an increase in engagement with in-app content

> In charge of planning the content calendar and content creation to ensure that deliverables are in line with brand's activities, tone and manner

> Improved onboarding processes through creating a specially curated content journey for new users

• Leading user lifecycle journeys via in-app messaging sequences and email campaigns on Braze (customer engagement platform), maintaining user retention rates of 80%+ and achieving message engagement rates of 60%+
• Planning and executing the GTM of Snapask's latest content product, Regular Class

> Launched across several platforms including EDM, in-app messaging and social media advertisements, as well as optimisation of ad campaigns post-launch to (insert numbers),

• In charge of Snapask's editorial site, Snapask Academy, which has attained more than 230, 000 page views within a year and is a key traffic source for sales campaigns

> Managing a team of freelance writers

• Planning of company's first Corporate Social Responsibility (CSR) project that saw more than 50% of the goal reached within the first 3 months, while also being in charge of beneficiary management

• Performed in daily and seasonal shows in Universal Studios Singapore
• Engaged as a talent for various RWS promotional video shoots. These videos have been marketed across multiple channels, such as Instagram, YouTube and Facebook, and have reached a nationwide audience.
• Took on the role of Safe Distancing Ambassador at S.E.A. Aquarium where I ensured that guests adhered strictly to the safe distancing regulations laid out by MOM.

Solely in charge of all studio activities, community building and management, and operations — all while also being an educator. During my tenure with EV Dance, the company has expanded to work with even more MOE schools and also partnered with influential organisations for nationwide campaigns. Their social media following has also grown to more than 10,000 across all platforms.

• Led various acquisition and retention campaigns, including offline events. This included the end-to-end management of a number of marketing campaigns across online platforms such as Instagram and Facebook, and EDMs
• Increased attendance of Bragging Rights 2, an offline event by 35% compared to its first edition
• Took charge of the brand's social media accounts and contributed to the content direction of these channels
• Liaised between key stakeholders as part of an islandwide movement

• Led the operations of various offline campaigns held by the company's entertainment arm, ensuring smooth flow of events
• Took charge of various administrative duties including liaising with dance educators and students
• Educated students of all ages in dance through creative and engaging methods