Resposnibilities include: - Faculty mentorship: educating faculty on teaching best practices; evaluating current classroom performance - Review Business School program, revising curriculum, updating specific programs - Involved in hiring of new faculty - Member of committee tasked with reviewing university's goal of additional accreditation; global expansion
Adjunct Faculty: - Currently teaching both undergraduate and graduate marketing courses - undergraduate advertising and graduate level search engine marketing. - Topics covered include media buying, social media, and advertising strategy. - Work with students each week on lively class discussion and comprehensive weekly assignments. - Courses taught include Introduction to Marketing, Advertising and Media Planning, and Advertising Campaigns. Faculty Team Lead: - Manage a team of 15-20 marketing adjunct professors - Work with faculty to make sure classes are being executed to the highest standards of the university, including: 1) insightful grading feedback, 2) reaching out to students who are falling behind, and 3) helping students to understand changes to the online environment (specifically those who are taking online classes for the first time) SNHU’s is a leading provider of online undergraduate and graduate certificate programs. Online and continuing ed students will top 11,000 next year, with 6,000 undergraduates and 5,000 graduates students and of which approximately 75 percent undergraduate students are online and 50 percent of graduate students are online. SNHU offers more than 160 programs and specialty areas of study leading to bachelor of arts, bachelor of sciences, master of arts, master’s in business administration, master of science, master’s in education and certificate programs. SNHU was ranked #12 in Fast Company’s 2012 List of 50 Most Innovative Companies (the only university to do so).
Responsibilities include: Work with the wider marketing and sales teams to build events programs, managing all pre-show and post show activities, including but not limited to fulfillment, briefings with sales, and follow-up marketing strategies Work closely with regional and global marketing teams to build and run email campaigns and targeted databases; impalement workflows, send out the campaigns, and propose sales-specific campaigns using Marketo and Salesforce Work with the Regional Marketing Director and global teams to specify target segments and personas . Utilize on-line data sources and work with sales to source relevant contacts to target Work with sales team to create campaigns to help penetrate their regional territories, including ABM strategies to build pipeline and opportunities Oversee collateral inventory and source printing needs and/or giveaway items for industry events, tradeshows Gatekeeper of Americas marketing budget for field marketing; final signoff on strategies selected for execution Engage with social media platforms and agencies in support of Americas lead generation activities Work closely with agency-driven campaigns including but not limited to: Online & Digital, content syndication, email, events and Graphic Design
Professor of Marketing at DeVry University Online. Teach an introductory undergraduate marketing course as well as a graduate marketing course. Content covers: consumer buyer behavior, marketing strategy, market research, and the product life cycle, to name a few. In addition students will build a comprehensive marketing plan over the entire semester, submitted as their final project.
Worked with Course Designer to build undergraduate and graduate level marketing courses to be implemented into SNHU's online curriculum. Responsible for building each weekly module over course of eight week semester. Responsible for course content, semester project design, quiz implementation, and learning objectives. Designed courses include: Promotional Research and Media Management (undergraduate), Advertising Campaigns (undergraduate), Advertising Media Planning (undergraduate), and Websites: SEM/SEO (graduate).
Database management, campaign analysis and optimization recommendation, data set building. Proficiency in Business Objects, Microsoft Access and Excel.
# ElizaCorp is a healthcare tech company specializing in the use of speech recognition calls for clinical/ pharmaceutical clients, such as CVS Caremark, Express Scripts, and Blue Cross Blue Shield # Measured key success metrics for each campaign, such as percentage reached of reachable, yes to transfer question of reached, message delivered of reached, etc. # Used Excel to compute internal statistical benchmarks based on success metrics for each type of campaign (refill reminder, prescription change from retail to mail, web-enrollment, etc) # Use Tableau visualization software to present post-campaign success metrics analysis to clients, cross- referencing stats against key demographic information such as age, gender, location, prescription type, etc.
# Client-facing role, managed client accounts, overseeing day to day performance # Presented comprehensive client campaign reviews during quarterly strategy meetings # Recommended strategic recommendations for client campaigns, including improved audience targeting and integrated advertising strategies.
# Promoted to Senior Media Team after 1 year as a media buyer - the fastest promotion at the time in agency history # Managed a team of media buyers, with a combined 30-40 accounts # Provided real-time media campaign optimization, re-directing marketing attempts based on channel performance # Media buys placed for clients ranged from $50,000 to $250,000 per month # Negotiated numerous non-traditional sponsorships, such as product placement/integration and original programming # Consistently negotiated media purchases for clients at 60-75% less than standard rate card # Negotiated the largest single year contract in the history of the agency, accounting for 35% of year’s billings