Made with
Standard Resume

Bridget
Willard

Builds brand awareness for small businesses through social media and copywriting. Advises CEOs and Executives to put them on the right track. Teaches owners how to DIY their social media.
Relationship Marketer and Brand Builder | San Antonio, TX | gidgey@gmail.com | 949-370-4059 | linkedin.com/in/bridgetwillard

Work Experience

Bridget Willard, LLC

May 2011 - Current
Marketing Consultant
  • Manages Social Media Accounts for Brands
  • Provides Content Marketing and Editorial Calendar Management
  • Provides Marketing Tactics, Product Pricing, Insight
  • Provides In-House Social Media Training
  • Engages in Community Outreach, Speaking, and Representing Brands at Trade Shows

Launch With Words

Feb 2021 - Current
Product Manager
  • Hired Developer and Collaborated with Him to Build Product
  • Creating Marketing Campaigns for the Free & Premium Packs
  • Wrote Premium Content Packs for Service-Based Businesses
  • Hired and Collaborated Writers for the Premium Packs

WPwatercooler

Oct 2015 - Mar 2021
Podcast Host
  • Asked the Questions Everyone Else Is Afraid to Ask
  • Managed Editorial Calendar & Guest Booking
  • Wrote Show Description & Notes
  • Marketed the Show & Episodes Online

Make WordPress

Dec 2016 - Jan 2019
Marketing Team Lead
  • Recruited & Managed Members for the Team & Ran Meetings in Slack
  • Managed Brand Voice and Strategy, Content Marketing & Editorial Calendar
  • Implemented Content on Website & SEO
  • Lead Team with Goals for Local Contributor Days
  • Managed Goals for Team Goals and Worked with Other Team Leads

Thought House

Dec 2015 - Oct 2017
Director of Marketing
  • Managed Brand Voice and Strategy, Content Marketing & Editorial Calendar Management
  • Implemented Content on Website & SEO
  • Managed and Curated Social Media Content for Clients
  • Educated of Franchisees (Webinars and In-Person Conferences)
  • Engaged in Community Outreach, Speaking, and Representing Brands at Trade Shows

Riggins Construction & Management, Inc. - A Design-Build Contractor

Mar 2009 - Nov 2015
Social Media Manager
  • Created & Brand Voice and Strategy
  • Deployed Content Marketing & Editorial Calendar
  • Built & Maintained the Company Website
  • Engaged in Community Outreach, Speaking, and Representing the Brand at Trade Shows

Riggins Construction & Management, Inc. - A Design-Build Contractor

Sep 2006 - Nov 2015
Office Manager
  • Created Building Survey Formats
  • Managed Contracts, Prelim Notices
  • Managed HR & Payroll for Company
  • Managed AR & AP To Keep Cash Flow

Evans Roofing Company, Inc.

Oct 2001 - Jul 2006
A/R & Collections Manager

Skills

  • Content Marketing
  • Email Marketing
  • Social Media Management
  • Sentiment Analysis
  • Community Building

Highlights

$41k in 10 Hours for Sea Turtle, Inc.
Created a landing page for journalists. Creat4ed a GiveWP Donation Form. Sent out Tweets Raised $41k through those efforts overnight!
Created Hurricane Harvey Campaign
Created a Marketing Brief and Campaign for FranDev Client that brought in $50,000 contract.
Created Video on Epoxy Injection
Filmed and produced an educational piece that brought in many projects. One of which came from a Google Search started with an $8,000 project, grew to $97,000.
Grew @RigginsConst on Twitter
I started @RigginsConst on Twitter in 2009 way before the construction industry caught on and by the time I left in 2015 we had 20,000 followers. That helped our credibility as a paper contractor to flex enough to take on a $5M project.

Books

The Only Online Marketing Book You Need for Your Nonprofit (2021)
Your nonprofit is a business; treat it like one.
The Only Online Marketing Book You Need for Your Small Business (2021)
Includes 8 Actionable Steps to Amazing Online Marketing
How to Market Your Plugin (2021)
A Framework for the Sleep-Deprived Developer
The Definitive Guide to Twitter Marketing (2020)
I Double-Dog Dare You To Try It
Keys to Being Social (2020)
Being Real in a Virtual World
Dysfunctional Love Songs (2020)
Affirmations for the Hopeless Romantic
The Only Online Marketing Book You Need for Your School (2022)

Speaking

Crafting an Effective Bio for Your Website and Social Profiles
WordCamp US 2019
Developer Marketing Tips From the Car Industry
WordCamp DFW 2019
Keynote -- Community: Observe, Include, Accept
WordCamp Seattle 2018
Keynote -- You Can't Have a Thriving Codebase without a Thriving Community
WordCamp Raleigh 2018
Keynote -- Building Community – One Conversation at a Time
WordCamp Rochester 2017
A Marketer’s Guide to Developing Empathy (for Developers)
WordCamp Nijmegen 2018

Certifications

Inbound Certified by HubSpot Academy November 2021

Education

California State University-Fullerton

1997 - 1998
MSTC

Multiple Subjects Teaching Credential

San Diego State University-California State University

1995 - 1997
Bachelor of Arts

BA in Liberal Studies with an Emphasis in Psychology

Languages

Spanish
Conversational
Serbian
Beginner
French
Beginner
German
Beginner