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Bridget
Willard

Author and teacher, I help small businesses and agencies increase their brand awareness online. I bring my extensive accounting and teaching background to the table with my business consulting services and help brands shine online.
Relationship Marketer and Brand Builder | San Antonio, Texas | hello@bridgetwillard.com | 9493704059 | linkedin.com/in/bridgetwillard

Work Experience

Bridget Willard, LLC

May 2011 - Current
CEO & Marketing Consultant
  • Business Consulting
  • Marketing Consulting
  • Social Media Management
  • Web Copywriting
  • Content Marketing
  • Editorial Calendar Management
  • Marketing Tactics, Product Pricing, Insight
  • In-House Social Media Training
  • Community Outreach and Conference Speaking
  • Trade Show Brand Ambassador
  • Serves International Clients
  • Works with International Partners

Launch With Words

Feb 2021 - Current
Product Manager
  • WordPress Copywriting Plugin
  • Hired Developer to Build Vision
  • Marketed Free Version
  • Creating Premium Version Now

WPwatercooler

Oct 2015 - Mar 2021
Podcast Host
  • Asking the Questions Everyone Else Is Afraid to Ask
  • Editorial Calendar & Guest Booking
  • Writing Show Description & Notes
  • Social Promotion
  • Trade Show Brand Ambassador

Make WordPress

Dec 2016 - Jan 2019
Marketing Team Lead
  • I rebuilt the Make WordPress Marketing Team from zero.
  • Team Recruitment
  • High-Level Brand Voice and Strategy
  • Content Marketing (Long-Form and Short-Form)
  • Editorial Calendar Management
  • Management of Volunteers
  • Implement Content on Website & SEO
  • Content Curation
  • Project Management
  • Work With Other Team Leads
  • Manage Goals for Team
  • Represent and Lead Contributor Days
  • Community Outreach, Conference Speaking

Thought House

Dec 2015 - Oct 2017
Director of Marketing
  • High-Level Brand Voice and Strategy
  • Content Marketing (Long-Form, Short-Form, Case Studies, Video)
  • Editorial Calendar Management
  • Project & Vendor Management
  • Implement Content on Website & SEO
  • Social Media Management & Content Curation
  • Education of Franchisees (Webinars and In-Person Conferences)
  • Community Outreach, Conference Speaking
  • Trade Show Brand Ambassador

Riggins Construction & Management, Inc. - A Design-Build Contractor

Mar 2009 - Nov 2015
Social Media Manager & Content Creator
  • Created the Brand's Online Voice
  • Implemented and Maintained Social Channels
  • Content Marketing (Short-Form, Case Studies, Video)
  • Editorial Calendar Management
  • Website Build, Maintenance, & SEO
  • Social Media Management & Content Curation
  • Community Outreach, Conference Speaking

Riggins Construction & Management, Inc. - A Design-Build Contractor

Sep 2006 - Nov 2015
Office Manager
  • Building Surveys
  • Contracts, Prelim Notices
  • HR & Payroll
  • AR & AP
  • File Management

Evans Roofing Company, Inc.

Oct 2001 - Jul 2006
A/R & Collections Manager
  • A/R & Collections with less than 4% of Receivables over 45 days
  • Website Rebuild & Maintenance
  • Setup American Contractor and Double Entry from MAS90

Skills

  • Content Marketing
  • Email Marketing
  • Social Media Management
  • Trend Insight
  • Sentiment Analysis
  • Community Building

Highlights

$41k in 10 Hours for Sea Turtle, Inc.
After the freeze in Texas, Sea Turtle, Inc. needed help, and Space X donated a generator. Now was the time to share a donation form with news outlets and Tesla fanatics! Sarah Pressler and I created a landing page for journalists, a GiveWP donation form, and I jumped on Twitter. We raised $41k through those efforts overnight!
Hurricane Harvey Campaign
While working at Thought House, our client, Paul Davis, asked for a social media strategy for Hurricane Harvey. The marketing brief that I wrote in less than an hour brought us a $50,000 contract for one month's worth of work. It elevated their brand as one of the helpers.
Video on Epoxy Injection
This video I created while at Riggins Construction brought in many projects. One of which came from a Google Search started with an $8,000 project, grew to $97,000. The gross profit paid for 1/2 of my salary for that year.
Growing @RigginsConst on Twitter
I started @RigginsConst on Twitter in 2009 way before the construction industry caught on and by the time I left in 2015 we had 20,000 followers. That helped our credibility as a paper contractor to flex enough to take on a $5M project.

Books

The Only Online Marketing Book You Need for Your Nonprofit (2021)
Your nonprofit is a business; treat it like one.
The Only Online Marketing Book You Need for Your Small Business (2021)
Includes 8 Actionable Steps to Amazing Online Marketing
How to Market Your Plugin (2021)
A Framework for the Sleep-Deprived Developer
The Definitive Guide to Twitter Marketing (2020)
I Double-Dog Dare You To Try It
Keys to Being Social (2020)
Being Real in a Virtual World
Dysfunctional Love Songs (2020)
Affirmations for the Hopeless Romantic

Speaking

Crafting an Effective Bio for Your Website and Social Profiles
WordCamp US 2019
Developer Marketing Tips From the Car Industry
WordCamp DFW 2019
Keynote -- Community: Observe, Include, Accept
WordCamp Seattle 2018
Keynote -- You Can't Have a Thriving Codebase without a Thriving Community
WordCamp Raleigh 2018
Keynote -- Building Community – One Conversation at a Time
WordCamp Rochester 2017
A Marketer’s Guide to Developing Empathy (for Developers)
WordCamp Nijmegen 2018

Education

California State University-Fullerton

1997 - 1998
MSTC

Multiple Subjects Teaching Credential

San Diego State University-California State University

1995 - 1997
Bachelor of Arts

BA in Liberal Studies with an Emphasis in Psychology

Languages

Spanish
Conversational
Serbian
Beginner
French
Beginner
German
Beginner