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Bridget
Willard

Author of “How to Market Your Plugin,” Bridget Willard is a marketing consultant who helps WordPress products and agencies increase their brand awareness. She began her career in construction, then worked in franchise development, nonprofits, and tech. She is especially known for the brand building of Riggins Construction, GiveWP, and the Make WordPress Marketing Team.
Relationship Marketer and Brand Builder | San Antonio, Texas | hello@bridgetwillard.com | 9493704059 | https://www.linkedin.com/in/bridgetwillard

Work Experience

Bridget Willard, LLC

May, 2011 - Current
Marketing Consultant
  • Social Media Management
  • Web Copywriting
  • Content Marketing
  • Editorial Calendar Management
  • Marketing Tactics, Product Pricing, Insight
  • In-House Social Media Training
  • Community Outreach and Conference Speaking
  • Trade Show Brand Ambassador
  • Serving International Clients
  • Working with International Partners

WPwatercooler

Oct, 2015 - Current
Podcast Host
  • Asking the Questions Everyone Else Is Afraid to Ask
  • Editorial Calendar & Guest Booking
  • Writing Show Description & Notes
  • Social Promotion
  • Trade Show Brand Ambassador

Launch With Words

Feb, 2021 - Current
Product Manager
  • WordPress Copywriting Plugin
  • Hired Developer to Build Vision
  • Marketed Free Version
  • Creating Premium Version Now

Make WordPress

Dec, 2016 - Jan, 2019
Marketing Team Lead
  • I rebuilt the Make WordPress Marketing Team from zero.
  • Team Recruitment
  • High-Level Brand Voice and Strategy
  • Content Marketing (Long-Form and Short-Form)
  • Editorial Calendar Management
  • Management of Volunteers
  • Implement Content on Website & SEO
  • Content Curation
  • Project Management
  • Work With Other Team Leads
  • Manage Goals for Team
  • Represent and Lead Contributor Days
  • Community Outreach, Conference Speaking

Thought House

Dec, 2015 - Oct, 2017
Director of Marketing
  • High-Level Brand Voice and Strategy
  • Content Marketing (Long-Form, Short-Form, Case Studies, Video)
  • Editorial Calendar Management
  • Project & Vendor Management
  • Implement Content on Website & SEO
  • Social Media Management & Content Curation
  • Education of Franchisees (Webinars and In-Person Conferences)
  • Community Outreach, Conference Speaking
  • Trade Show Brand Ambassador

Riggins Construction & Management, Inc. - A Design-Build Contractor

Mar, 2009 - Nov, 2015
Social Media Manager & Content Creator
  • Created the Brand's Online Voice
  • Implemented and Maintained Social Channels
  • Content Marketing (Short-Form, Case Studies, Video)
  • Editorial Calendar Management
  • Website Build, Maintenance, & SEO
  • Social Media Management & Content Curation
  • Community Outreach, Conference Speaking

Riggins Construction & Management, Inc. - A Design-Build Contractor

Sep, 2006 - Nov, 2015
Office Manager
  • Building Surveys
  • Contracts, Prelim Notices
  • HR & Payroll
  • AR & AP
  • File Management

Evans Roofing Company, Inc.

Oct, 2001 - Jul, 2006
A/R & Collections Manager
  • A/R & Collections with less than 4% of Receivables over 45 days
  • Website Rebuild & Maintenance
  • Setup American Contractor and Double Entry from MAS90

Skills

  • Content Marketing
  • Email Marketing
  • Social Media Management
  • Trend Insight
  • Sentiment Analysis
  • Community Building

Highlights

$41k in 10 Hours for Sea Turtle, Inc.
After the freeze in Texas, Sea Turtle, Inc. needed help, and Space X donated a generator. Now was the time to share a donation form with news outlets and Tesla fanatics! Sarah Pressler and I created a landing page for journalists, a GiveWP donation form, and I jumped on Twitter. We raised $41k through those efforts overnight!
Hurricane Harvey Campaign
While working at Thought House, our client, Paul Davis, asked for a social media strategy for Hurricane Harvey. The marketing brief that I wrote in less than an hour brought us a $50,000 contract for one month's worth of work. It elevated their brand as one of the helpers.
Video on Epoxy Injection
This video I created while at Riggins Construction brought in many projects. One of which came from a Google Search started with an $8,000 project, grew to $97,000. The gross profit paid for 1/2 of my salary for that year.
Growing @RigginsConst on Twitter
I started @RigginsConst on Twitter in 2009 way before the construction industry caught on and by the time I left in 2015 we had 20,000 followers. That helped our credibility as a paper contractor to flex enough to take on a $5M project.

Books

How to Market Your Plugin (2021)
A Framework for the Sleep-Deprived Developer
The Only Online Marketing Book You Need for Your Small Business (2021)
Keys to Being Social (2020)
Being Real in a Virtual World
The Definitive Guide to Twitter Marketing (2020)
I Double-Dog Dare You To Try It
Dysfunctional Love Songs (2020)
Affirmations for the Hopeless Romantic

Speaking

Crafting an Effective Bio for Your Website and Social Profiles
WordCamp US 2019
Developer Marketing Tips From the Car Industry
WordCamp DFW 2019
Keynote -- Community: Observe, Include, Accept
WordCamp Seattle 2018
Keynote -- You Can't Have a Thriving Codebase without a Thriving Community
WordCamp Raleigh 2018
Keynote -- Building Community – One Conversation at a Time
WordCamp Rochester 2017
A Marketer’s Guide to Developing Empathy (for Developers)
WordCamp Nijmegen 2018

Education

California State University-Fullerton

1997 - 1998
MSTC

Multiple Subjects Teaching Credential

San Diego State University-California State University

1995 - 1997
Bachelor of Arts

BA in Liberal Studies with an Emphasis in Psychology

Languages

Spanish
Conversational
Serbian
Beginner
French
Beginner
German
Beginner