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Builds brand awareness for small businesses through content and pricing strategy. Advises CEOs and Executives to put them on the right track. Teaches owners how to DIY their social media. Speaks at events.
Fractional Marketing Director | Corpus Christi, TX | | 949-370-4059 | |

Work Experience

Bridget Willard, LLC

May 2011 - Current
Fractional Marketing Director
  • Manages Social Media Accounts for Brands
  • Provides Content Marketing and Editorial Calendar Management
  • Provides Marketing Tactics, Product Pricing, Insight
  • Provides In-House Social Media Training
  • Engages in Community Outreach, Speaking, and Representing Brands at Trade Shows

T.J. Maxx

Feb 2022 - Current
Part-Time Jewelry Associate
  • Jewelry Associate & Backup Cashier
  • Stocks, shows, and sells jewelry.
  • Provides A Spark of Joy to Customers
  • Encourages Applications for Credit Cards
  • Provides Feedback to Management

Launch With Words

Feb 2021 - Current
Product Owner
  • Hired Developer and Collaborated to Build WordPress Plugin & Product
  • Strategic Marketing Planning Including Podcasting as Part of Content
  • Write Premium Content Packs (Product)
  • Collaborate With Writers for the Premium Packs

Graywhale Farms, LLC

Jul 2022 - Dec 2022

Former Partner & CMO.

  • Community Development & Engagement (farmers market)
  • Copywriting (articles, social media, radio spots)
  • Social Media Strategy & Management
  • Tending to the chickens, hatching, and vaccinating day-old chicks.

Gatsby WP Themes

Jan 2022 - Current
  • Responsible for Marketing Strategy & Brand Guidelines
  • Implementation of Content Marketing & Social Media
  • Brand Outreach and Podcast Introductions


Oct 2015 - Mar 2021
Podcast Host
  • Asked the Questions Everyone Else Is Afraid to Ask
  • Managed Editorial Calendar & Guest Booking
  • Wrote Show Description & Notes
  • Marketed the Show & Episodes Online

Make WordPress

Dec 2016 - Jan 2019
Marketing Team Lead
  • Recruited & Managed Members for the Team & Ran Meetings in Slack
  • Managed Brand Voice and Strategy, Content Marketing & Editorial Calendar
  • Implemented Content on Website & SEO
  • Lead Team with Goals for Local Contributor Days
  • Managed Goals for Team Goals and Worked with Other Team Leads

Thought House

Dec 2015 - Oct 2017
Director of Marketing
  • Managed Brand Voice and Strategy, Content Marketing & Editorial Calendar Management
  • Implemented Content on Website & SEO
  • Managed and Curated Social Media Content for Clients
  • Educated of Franchisees (Webinars and In-Person Conferences)
  • Engaged in Community Outreach, Speaking, and Representing Brands at Trade Shows
Social Media Manager
  • Created & Brand Voice and Strategy
  • Deployed Content Marketing & Editorial Calendar
  • Built & Maintained the Company Website for Marketing
  • Engaged in Community Outreach, Speaking, and Representing the Brand at Trade Shows
Office Manager
  • Created Building Survey Document Template
  • Managed Contracts, Prelim Notices
  • Managed HR & Payroll for Company
  • Efficiently Managed AR & AP With Cash Flow In Mind

Evans Roofing Company, Inc.

Oct 2001 - Jul 2006
A/R & Collections Manager
  • Solved Cash Flow & Collections Issues (45 days > 6%)
  • Built and Maintained Company Website
  • Provided Efficient Customer Service on Rainy Days


  • Leadership & Speaking
  • Content & Email Marketing
  • Social Media Management
  • Podcast Hosting
  • Sentiment Analysis
  • Community Building
  • Accounts Payable & Receivable
  • General Office Duties

Career Highlights

Featured by LinkedIn as a Marketer to Watch -- January 2022
“We chose Bridget as a marketer to watch in 2022 because she regularly uses her LinkedIn platform to provide simple, brilliant tips for using social media to elevate brand marketing. If you want to learn how to align your social media strategy with your brand goals, following Bridget on LinkedIn is an invaluable step.” "Follow These 10 Rising Stars of the Marketing World in 2022"
Raised $41k in 10 Hours for Sea Turtle, Inc. (Feb 2021)
* Created a landing page for journalists. * Created a GiveWP Donation Form. * Sent out Tweets & replied to mentions from reporters. * Raised $41k through those efforts overnight!
Wrote Page Templates and Content for Roofer Marketers (2020)
* Wrote templated page content and content blocks for helping them scale their agency quickly. * Roofer Marketers is one of the most successful 7 Figure Agencies.
Created Hurricane Harvey Campaign (2017)
* Created a Marketing Brief and Campaign for FranDev Client that brought in $50,000 contract in 2 hours.
Grew @RigginsConst on Twitter (2015)
I started @RigginsConst on Twitter in 2009 way before the construction industry caught on and by the time I left in 2015 we had 20,000 followers. That helped our credibility as a paper contractor to flex enough to take on a $5M project.
Created Video on Epoxy Injection (2012)
* Filmed and produced an educational piece that brought in many projects. * One lead from a Google Search started with an $8,000 project and grew to $97,000. * In 2023, video has had over 4,000 views.


The Only Online Marketing Book You Need for Your School (2022)
Educational Marketing 101: School is In
The Only Online Marketing Book You Need for Your Nonprofit (2021)
Your nonprofit is a business; treat it like one.
The Only Online Marketing Book You Need for Your Small Business (2023)
Includes 8 Actionable Steps to Amazing Online Marketing — First edition 2021
How to Market Your Plugin (2021)
A Framework for the Sleep-Deprived Developer
The Definitive Guide to Twitter Marketing (2020)
I Double-Dog Dare You To Try It
Keys to Being Social (2020)
Being Real in a Virtual World
Dysfunctional Love Songs (2020)
Affirmations for the Hopeless Romantic


Crafting an Effective Bio for Your Website and Social Profiles
WordCamp US 2019
Developer Marketing Tips From the Car Industry
WordCamp DFW 2019
Keynote -- Community: Observe, Include, Accept
WordCamp Seattle 2018
Keynote -- You Can't Have a Thriving Codebase without a Thriving Community
WordCamp Raleigh 2018
Keynote -- Building Community – One Conversation at a Time
WordCamp Rochester 2017
A Marketer’s Guide to Developing Empathy (for Developers)
WordCamp Nijmegen 2018


Inbound Certified by HubSpot Academy November 2021



Multiple Subjects Teaching Credential

Bachelor of Arts

BA in Liberal Studies with an Emphasis in Psychology