Bryson Moore

As the Director of Marketing for Rock/Creek Outfitters and Uncle Dan's, I manage marketing strategy and execution, brand identity, events and race series, and external communication for 17 stores in eight markets and four states across the region. My daily job consists of overseeing a team of three in addition to the creation and execution of seasonal marketing campaigns and digital marketing that communicates our core messages.

• Responsible for brand storytelling, marketing strategy and digital marketing
• In charge of planning, building and deploying messages to a B2C email audience of 200,000+
• Worked with my team to overhaul our content marketing and influencer strategy
• Work with key stakeholders to develop promotional calendars around seasonality, community engagement, and new product launches

Responsible for B2B sales in the US - with SaaS marketing services - in 13

states with target customers that include outdoor brands, specialty retailers, and travel and destination marketing organizations.

• Developed lasting relationships with key partners and decision-makers across the industries we serviced
• Overhauled sales outreach and prospecting program with a significant increase in engagement, conversion, and retention
• Responsible for performing highly effective discovery calls to assess a prospect's needs, explaining RootsRated Media’s strategies, and ultimately qualify if the prospect could benefit from our capabilities
• Raised Second Round of Funding: Series AA, $5M, March 2018

Developed and managed marketing strategy for content marketing software platform and services. Responsible for all email marketing, content marketing, and product marketing.

• Increased website traffic by 7,900%, social media following by 5,900%, and email list by 1,900% over the course of 2.5 years
• Managed over $500K in annual social spending, $100K in direct response for brand partners
• Worked directly with brand partners to develop content marketing and social media strategies and leveraged cross-platform data points to optimize those strategies
• Developed a PR Strategy for the launch of our mobile app that was featured on the Today Show via Randi Zuckerberg resulting in 4.5K downloads and featured on Uncrate resulting in 13K downloads
• Planned and promoted the "Fall in Love with the Outside " Road Tour – 30+ locations, Facebook Event Management, Coordination across teams and event partners

Clemson University Varsity Soccer Team – 2005 Freshmen All-ACC Team, 2005 NCAA Final Four Team, 2006 Sweet Sixteen Team, ACC Academic Honor Roll, Four year starter