Experienced and dedicated Head of Trade Marketing with over 12 years of experience developing trade marketing strategies and their tactical implementation aimed at supporting sales targets and efficiently managing a team of 10+ people. Adept at monitoring and analyzing data from multiple data streams, including PowerBI, Excel, and various other data sources. Bringing forth the ability to synthesize quantitative information and its visualization along with effective interaction with colleagues and clients. Proven track record of generating summary documents for top management for monthly and quarterly audit and compliance reporting.
Introduced new promo expertise and experience within the company, developed and lead TM P&L report
Contributed to continuous performance growth: additional contribution to company's sales 4.5% (19.3 mln bottles) in 2018 vs. 6.2% (6.9 mln bottles) in 2016
Conducted large-scale Shopper study that improved [XXX]
Facilitated Trade marketing to become a reliable pillar for the company and a strong bridge of communication between Marketing and Sales
Constant improvement of visibility and availability of Nestle products in outlets via development of special merchandising standards, training and loyalty programs
Implemented new AVA standards approach that resulted in sales increase by 24%
Contributed to continuous market share growth of core brands: (i) 2010 vs 2009 = +210 bps; (ii) 2011 vs 2010 = +250 bps
Developed, implemented, and maintained special sales in/out and stock report on weekly basis for the Head of Sales Department & Business Unit
Contributed to continuous improvement of annual sales: (i) 2010 vs 2009 = 16%; (ii) 2011 vs 2010 = 14%