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Kyle
White

Experienced Product & Design Leader with a background in scaling startups and leading cross-functional teams at the intersection of business, GTM, and UX. Specializes in product direction, driving UX enhancements, and building complex B2B platforms with small, high-performing teams.
Sr. Product Manager | Chicago, IL | hello@uxkyle.com | (703) 473-5144 | linkedin.com/in/uxkyle | uxkyle.com

Skills

  • Product Management
  • Product Design & Direction
  • Design Systems
  • Prioritization & Roadmapping
  • Data Analysis & SQL
  • Product Strategy & GTM
  • A/B Testing
  • User Interviews
  • Ecommerce
  • SaaS
  • AI & Automations

Work Experience

Wunderkind

Sep 2025 - Current
Sr. Product Manager, Integrations
  • Delivered native integrations with Klaviyo, Salesforce Marketing Cloud, Braze, and Bloomreach, establishing Wunderkind as the identity and decisioning layer in the ESP-driven martech stack
  • Architected a multi-pillar integration strategy positioning Wunderkind beyond performance marketing, spanning customer profile enrichment, omni-channel triggered journeys, and a self-serve data studio for configuring data payloads, personalization parameters, and AI-driven decisioning logic
  • Led cross-functional execution across Product, PMM, and Partnerships to publicly launch the integrations ecosystem while simultaneously driving a company-wide migration from managed services to a self-serve platform, delivering $20M onto the platform within 8 months with $20M more scheduled through year-end

Wunderkind

Apr 2025 - Sep 2025
Sr. Product Manager, Reporting
  • Built Wunderkind's reporting platform from scratch, delivering standard & custom reports, scheduled exports, custom dashboards with 8 widget types, and 80+ new metrics across standard and integration-specific reporting
  • Grew daily active platform users from ~25 to 200–300, representing a 10x increase across performance marketers at global brands like Ulta Beauty, Bose, Sonos, Fender, Clarins, and Omni Hotels & Resorts managing enterprise revenue channels

Astrik

May 2022 - Mar 2025
Head of Product & Co-Founder
  • Launched tech talent marketplace focused on Knowledge, Skills, and Abilities with candidate-to-company matching internal system for AI training
  • Created a live interviewing platform focused on AI assisted, skill-based assessments & ready-to-use role templates
  • Raised $250k pre-seed funding and generated $1.3M in revenue across 14 Clients in 2.5 years, ranging from startups to enterprise organizations

Jinx

Jun 2021 - May 2022
Senior Product Manager
  • Lead team of 4 designers & engineers to ship e-commerce storefront optimizations on the Shopify Plus platform
  • Increased AOV by 45% through use of quizzes, audience specific landing pages, and new product launch upsells/cross-sells
  • Increased on-site customer loyalty by 30% through improved rewards UX
  • Collaborated with the founders, growth marketing team, and supply teams through the retail partnership and in-store product launch with Target & Walmart

Meallogix

Dec 2020 - Nov 2021
Director of Product and UX
  • Assisted in raising $3.5M in pressed & seed funding across 3 raise rounds
  • Interviewed hundreds of meal prep business owners garnering feedback to optimize the Meallogix platform for scaling from 10 to 500+ meals per week
  • Worked cross-functionally with marketing partners & our internal sales teams to capture 10% TAM in under 6 months
  • Lead the Doordash and US Foods Partnerships
  • Lead a team of 15 Engineers and Designers through our 2.0 Release

Meallogix

Apr 2020 - Dec 2020
Senior Product Manager
  • Hired 9 Engineers and Designers to build the Meallogix Platform
  • Designed, architected, and built the first complete ERP for the Meal Prep Business Sector with a lightweight e-commerce storefront & ingredient-to-meal KitchenOS platform
  • Created the Meallogix Brand Identity & Design Systems

Clickup

Sep 2019 - Feb 2020
Product Manager
  • First product hire, established SOPs for user feedback, feature prioritization, and shipping weekly releases
  • Collaborated and managed the web/desktop and mobile app teams on core 2.0+ features such as views, dashboards, sprints, and task relationship custom fields
  • Re-architected mobile app to improve performance and usability, removing non-essential features and increasing UI interactivity
  • Reported to and strategized daily with CEO to scope and approve features and improvements from concepts to product releases, focusing the product vision to increasing MAUs and customer LTV.

Leesa Sleep

Apr 2015 - Jan 2019
Senior UX Designer
  • Collaborated on an integrated product team and lead all e-commerce UX site optimizations, improved internal processes, and successfully launched 12 sleep products across 3 years.
  • Assisted in the growth of the business to $250M+ valuation in 3 years
  • Implemented A/B testing platform and feature testing prioritization process
  • Created the Leesa design system to increase site performance and reduce engineering resource burn

Education

Old Dominion University

2014
Bachelors, Graphic Design

My Stack

Product & UX
Figma Framer Google Analytics Hotjar / Fullstory Claude Code / Codex Javascript Typescript Supabase / Postgres Vercel SQL
Management & Workflow
Clickup / Asana / Jira Claude / GPT / Gemini Zapier Capcut Loom Gsuite Looker Slack