Christy Shannon

Head of marketing and sales at an innovative performance marketing company for DTC/ecommerce brands

• Developed the acquisition strategy and actively own the sales funnel, including sales team leadership, sales messaging, CRM management, and analytics; Increased average monthly sales by 280%
• Defined content marketing strategy, website, and digital experience; Increased organic web traffic by 183%
• Updated branding to better speak to our passionate audience of growth marketers and represent our expanded on-demand creative services
• Built an email marketing database of 14,000 subscribers and an engagement strategy that nurtured marketing leads into qualified sales leads
• Led paid acquisition and media buying strategy to drive a constant pipeline of high-quality marketing leads and retargeting strategy to drive sales

Head of marketing for a $100M+ solar energy/green technology company

• Oversaw brand strategy, positioning, and visual ID through consumer insights and analysis; Led corporate rebranding that brought together three distinct business lines into one category-differentiating energy solution
• Led go-to-market planning to acquire top-of-funnel customers, nurture leads through content and value, and simplify the purchase to drive sales
• Grew marketing organization from 1 to 11, including core functions: PR, loyalty, email marketing, demand generation, and digital experience
• Developed an innovative, brand-building customer journey that drove loyalty and digital acquisition, increasing conversion by 237% and generating a 55% increase in referrals
• Participated in a fundraising round, resulting in $20M Series B raise

Head of marketing and creative services at the growth agency for disruptors

• Led agency’s marketing, including branding, break-through content marketing, and paid acquisition; Increased sales-qualified leads 224%
• Built and managed a creative services team of 10, including graphic designers, video editors, and creative strategists, to deliver high-quality, conversion-focused images, GIFs, videos, and landing pages
• Operationalized a process to deliver 75+ consumer insight-led creative projects per month for disruptor and e-commerce brands, including hims, Madison Reed, Noom, Oscar Health, Nom Nom, and Rocksbox
• Promoted from Marketing Director and Creative Director (January 2021)
• Joined as a consultant in March 2018, managing $1M+ in monthly ad spend for high-growth brands including Molekule, HVMN, and MileIQ (Microsoft), reducing CPAs 15%-35% through high-volume creative testing and optimization

Head of global marketing for the world’s largest fan platform

• Led strategy and execution of the rebrand of FANDOM — a top 30 global website in 10 languages — including the development of brand architecture and communications across web, mobile, social, advertising, and partnerships
• Defined and achieved strategic KPIs to grow marketing impact through all aspects of consumer marketing: events, PR, social media, paid media, and brand marketing
• Expanded performance-focused marketing team; Added product marketing and public relations; Expanded the social media team to accelerate growth
• Developed a roster of high-profile events that spoke to the deeply passionate audience of fans, generating millions of dollars in partnership revenue

Drove consumer brand strategy

• Expanded marketing capabilities to 10 global markets
• Launched email marketing to 10 million+ global email subscribers
• Supported launch of 200+ mobile apps through app store marketing
• Promoted from Director, Integrated Marketing (March 2015)

Led the development of revenue-driving marketing programs for advertisers

• Created, pitched, and executed multi-million-dollar digital, print, and event activations that translated golf’s passion into sales for brands such as Hilton, Porsche, Adidas, and American Express

Led digital consumer marketing

• Acted as the digital brand evangelist to grow the legacy brand in the digital space
• Led social media marketing strategy across 200+ Twitter accounts and 50+ Facebook pages
• Promoted from Senior Manager, Integrated Marketing (February 2010)

Developed and managed marketing programs to connect advertisers with passionate golfers

• Named Golf Digest 2007 Marketer of the Year
• Promoted from Manager, Integrated Marketing (September 2007)

Continuing education in communication arts, with an emphasis on web design and user interaction

Graduated with two majors, a minor in Business, and a Certificate in International Business; Studied abroad Spring 2001 in Granada, Spain