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Carly Walsh

Content and Social Media Manager at Livestream
Brooklyn, NY
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carly-walsh.com
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carolinegracewalsh@gmail.com
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978-995-7774
I'm extremely logged on.
C
W

Work Experience

Livestream

Content and Social Media Manager
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Oct 2015 - Current

We provide the streaming platform, hardware, studio software, best-in-class support, production services, and analytics to any person or organization with the desire to reach a global audience. Connect with Livestream on Facebook (facebook.com/Livestream), Twitter (twitter.com/Livestream), Instagram (instagram.com/Livestream), and Snapchat (snapchat.com/add/livestreamhq).

  • Create and execute a social strategy across multiple social platforms, e.g. Twitter, Facebook, LinkedIn, Instagram, and Snapchat
  • Promote Livestream events daily across multiple social platforms
  • Retweeted by New York Stock Exchange, UN Foundation, Senate Democrats, Doctors Without Borders, DNCE, Vanessa Williams, Cynthia Erivo, Theatre Mania, Climate Reality, Impractical Jokers, truTV, Rosie O'Donnell, Larry King, 92nd Street Y, The Greene Space, Janet Mock, Gary Vaynerchuk, European Space Agency, The Webby Awards, and more
  • Curate live video content on livestream.com/watch
  • Write blog posts for The Stream — livestream.com/blog
  • Curate video content, write copy, and project manage end of year microsite project — livestream.com/year/2016
  • Develop copy for a variety of marketing materials including one-pagers, sales pitch decks, email marketing campaigns, etc.
  • Generate leads, pipeline, and won deals with paid social campaigns

Social by Definition

Social Media Editorial Intern
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Aug 2015 - Sep 2015
  • Pitched stories about trends and news in social media, marketing and advertising
  • Wrote 4-5 articles per day for SocialbyDefinition.com

Group SJR

Editorial Intern
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Jun 2015 - Aug 2015
  • Created content for Even Hotel's Wellwellwell.com, Avon's BeautyForAPurpose.com, Levi's Unzipped Blog, Barneys' The Window and Absolut Vodka
  • Drafted copy for Target's Pinterest account
  • Managed Target's Pinterest presence using Opal and scheduled daily pins using Curalate
  • Created content for Marriott's Destinations Google+ account
  • Translated editorial content in preparation for healthcare website launch
  • Collaborated with a team to create and present trend reports using Keynote

FindSpark

Campus Ambassador
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Jan 2015 - Jun 2015
  • Created marketing plan to acquire 300 site visits and generate awareness at The George Washington University
  • Promoted FindSpark’s job board, events, blog, etc. on LinkedIn, Facebook, Twitter and Instagram
  • Helped students improve social media profiles, resumes, and networking skills

The GW Pitches

Director of Marketing and Public Relations
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May 2014 - Jun 2015

During my first two years in the group, I itched to get my hands on the website, social media accounts, and printed promotional materials. I knew we could project a more cohesive, accurate, fun image of our group to the public. I had a vision for re-branding and just needed the power to turn my ideas into actions. After being voted into the position in May 2014, I completely transformed and re-positioned our public persona. I created a new logo, re-designed our website, and fostered consistency across the website, social media, and promotional materials through the creation of branded written and visual content.

  • Managed social media accounts, e.g. Facebook, Twitter, Instagram, Youtube
  • Created profile photo, cover photo, and event photo designs using Adobe Photoshop and Illustrator
  • Created printed promotional materials, e.g. posters and palm cards
  • Re-designed Wordpress website (gwpitches.com)
  • Designed new logo

Celerity

Marketing Intern
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May 2014 - Aug 2014
  • Researched competitors (management consulting, digital, talent), created Social Media Competitive Analysis, and made recommendations for improvements to Celerity’s social media accounts
  • Launched Instagram account and published a blog post on Celerity’s website titled ‘Engagement, Exposure, and Lovable Imperfection: Why Your B2B Company Should Join Instagram’
  • Launched #CelerityCeleb and #TBT social media campaigns
  • Designed graphics with Adobe Illustrator and Photoshop for social media and the website
  • Increased engagement across all social media networks by 50%

ArtJamz LLC

Marketing Intern
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May 2013 - Aug 2013
  • Managed ArtJamz social media accounts (Twitter, Facebook, LinkedIn)
  • Created blog posts/website content on Wordpress
  • Drafted press releases and distributed to local digital and print news outlets
  • Increased attendance at monthly Smithsonian events by 80% with social media campaign

Education

The George Washington University

Bachelor of Business Administration (B.B.A.) Marketing
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2011 - 2015