Chad Crutchfield

• Launched and manage a new business line, Restaurants Plus, in 3 domestic markets to date – acquiring 900 restaurants on the platform and generating $250k gross revenue run rate per quarter.
• Set quarterly key performance indicators and facilitate team achieving gross revenue and merchant acquisition goals.
• Manage an expanding team of 30 engineers, sales and marketing team members to build a new initiative based on card linking technology as a new division within LivingSocial.
• Work with product and engineering teams to set high level feature priorities in quarterly roadmap planning as well as represent business priorities in weekly sprint planning.
• Communicate results and priorities to executive management and broader organization.
• Galvanized executives and broader organization to launch new business line and was promoted to lead the expansion.

• Led business development efforts across the consumer and merchant divisions, which scaled to 60M global users, across 21 countries, generating close to $2B in gross revenue.
• Successfully worked cross functionally with executives, business unit stakeholders, engineering, finance and legal to structure, execute and implement global distribution and media partnerships with ClearChannel, Microsoft’s digital properties, AOL, Delta Airlines, American Express, Orbitz and QVC, amongst others. 

• Chiefly responsible for scoping and developing a strategic plan for addressing the payments space, prospecting and negotiating relationships with Card Networks, Processors (Vantiv), Payment Gateways (Braintree) as well as other strategic partners within the card linked offers payment space.
• Developed, modeled and executed a strategic sponsorship plan to acquire unique local commerce content to drive gross revenue (over $6M projected) and acquire incremental users. Key partners include: SeatGeek, Major League Soccer, Dallas Cowboys , Washington Redskins , DC United, Denver Broncos and the US Olympic Committee. 

• Scoped, piloted and scaled relationships with 3rd parties to use the daily deals model and LivingSocial’s sales force to bring incremental products to local merchants and consumers (e.g. terrestrial/internet radio - ClearChannel, television commerce – QVC, retail and grocery - Blackhawk).
• Played key role developing distribution and account management strategy for strategic partners as well as long tail of 4k affiliates which generate over 5% of the company’s gross sales. 

• Authored business requirements for distribution products and partner reporting tools.

• Built industry analyses and business comparisons for companies within the Travel Research and Online Travel Agency industries.
• Solely created the Trip for Publishers distribution program from a nascent stage to over 30 contracted partners in 6 months, garnering over $50k in gross profit in one quarter.
• Led the partnering process from prospecting through negotiating , contracting and implementation.
• Managed product development for both the Hotel and Community aspects of the Away Network (6 network sites and over 4M MUVS).
• Authored business requirements and directed technical resources in building an automated hotel update process.
• Designed and implemented site community plan to add user profiles and other user generated content to the network of sites.
• Charged with building out social networking capabilities.

Reported directly to the CFO to provide regular and ad hoc advertising campaign reporting. Developed partner presentations and campaign performance decks for advertising partners. Assisted in product ideation and offline marketing.

• Supported CFO by preparing financial analysis and presentations for a range of initiatives including acquisitions (DCFs), valuations (Comparable Models) and business rationalization (Synergy Models).
• Critically evaluated acquisition and partnership opportunities from a financial and operational perspective.
• Identified and analyzed key business drivers and provided management with timely analysis and recommendations to make strategic and tactical business decisions.
• Prepared regular and ad hoc reporting packages and presentations for the company's Board, investors and management.
• Solely responsible for reporting media revenue, metrics and deal pipeline across a network of five websites to executives.
• Developed and maintained core financial and operational models used for planning and M&A support.
• Ushered company-wide 2008 budget planning process (company has three lines of business, over 300 employees, and two satellite businesses). Coordinated business leads, compiled budget submissions, rolled up business unit data into overall budget, provided critical feedback of proposed spend and helped to finalize the budget.

• Reported to the EVP of Corporate Development as a core member of team charged with establishing strategic partnerships during start-up phase, prior to company’s official launch.
• Worked directly with executives and board members to evaluate and execute strategic initiatives, partnerships and acquisitions (50 partnerships, two acquisitions and one strategic investment).
• Identified, negotiated and implemented partnerships; content and product licenses to build the portal and distribution deals to drive website traffic.
• Built industry analyses and business comparisons for companies within the Consumer Directed eHealth, Disease Management, and Healthcare IT industries. Developed partnership presentations, financial models and solely held responsible for tracking the corporate development deal workflow.
• Received Five in Five: Outstanding Impact Award (2007) and accompanying compensation bonus.