Chloe Finch

Develops digital marketing strategies for established and emerging tech brands. Corporate accounts include Google, YouTube, Boeing, Honda, and Sorenson Media.

• Plans, executes, and measures social media strategies using programs like TweetDeck, Sprinklr, and Facebook/Twitter Analytics
• Writes branded content for publications like Quartz and Recode
• Assists in paid media campaigns for Facebook, Twitter, and Instagram
• Coordinates event promotion; previous events include YouTube Brandcast, YouTube Brandcast Australia, and Google DoubleClick Leadership Summit
• Pro bono work includes support for nonprofits like Women's Refugee Commission and Autism Wellbeing

Supported UFIT's Communications Manager in developing and executing communications initiatives for the University of Florida's student, staff, and faculty tech services.

• Developed content for UF's Facebook, Twitter, Instagram, and YouTube
• Created monthly social media analytics reports for department directors and UF's CIO
• Assisted in developing awareness campaigns for UF's research computing projects, campus IT infrastructure updates, and university technology resources
• Worked with brands like Adobe, Microsoft, and Lynda.com as well as various campus departments to plan UFIT's annual Tech Fair

Supported the Newsroom Director and senior editors at WUFT News, a PBS and ESPN affiliate in north-central Florida. Assisted in day-to-day operations of WUFT's website, social media feeds, and writers.

• Fact-checked and edited web stories for grammar, AP style, and newsroom style
• Optimized web products for SEO and packaged radio and TV stories for web
• Wrote headlines, pulled wire stories, and aggregated local and national news.