Christian
Ramirez

For over two decades, I have helped small and large organizations bring their digital visions to life by working with key stakeholders to understand and meet needs, goals, and challenges.
Clarksville, Tennessee | cramirez@cramirez.net | 931.542.7238 | linkedin.com/in/christianramirez

Work Experience

Arizona Air-Scent

2020 - Current
Internet Marketing Director
  • Direct all digital marketing and web development efforts for the Arizona Air-Scent and Phoenicia Essence websites
  • Administer both of the company's websites, which involves overseeing e-commerce operations, ensuring compliance with state tax regulations in 50 states, coordinating shipping platforms, managing inventory, handling accounting software, and integrating APIs
  • Manage a product catalog comprising more than 170 items and assessing potential customers for on-premise custom scenting services
  • Increased digital revenue by 95% year to date in sales through affiliate marketing, search engine, and other inbound marketing techniques
  • Facilitate the growth of online sales and reviews by implementing drip campaigns within the automation process
  • Analyze online retail performance, collect customer feedback to identify areas of improvement, implement best practices, and drive business growth

Arizona Daily Star | Gannett

2016 - 2020
Digital Campaign & Client Relationship Manager
  • Managed digital ad spend and operations for Arizona Daily Star clients, while leading a team of three digital media analysts who fulfilled hundreds of monthly campaigns
  • Collaborated with key account sales executives and managed client relationships for prominent accounts, resulting in multimillion dollar savings for the company
  • Standardized the company’s digital rate card to be competitive in the Tucson and Southern Arizona markets
  • Developed an inbound marketing strategy and CRM process, generating 800+ leads and incremental revenue
  • Collaborated closely with the Digital Creative Manager to develop company landing pages, websites, a sponsored content platform, and customized digital solutions for both the company and its clients
  • Implemented a client portal and digital media kit for the Tucson Readers' Choice event and supported the corporate office in incorporating comparable programs in about twelve of its properties throughout the country

Wick Communications

2013 - 2016
Digital Media Manager
  • Administered all web operations for 19 community newspapers and alternative newsweeklies while leading a staff of 2 web engineers
  • Facilitated the development and maintenance of digital marketing strategies; consulted and analyzed analytics for a network of sites producing more than 60 million page views per month
  • Launched and maintained online paywalls and Google Consumer Surveys, resulting in a quarter of a million dollar increase in digital revenue in the first year
  • Boosted email newsletter subscribers by 50% and increased remnant revenue by 50% company-wide
  • Conducted company-wide weekly training on topics such as email marketing and social media and created a knowledge base with documentation for our editorial and advertising teams
  • Designed and implemented information architectures, wireframes, and customized templates for both proprietary and open-source content management systems

Education

Southwest University of Visual Arts | Tucson

Bachelors Graphic Design

Volunteering & Honors

The Arizona Bowl

2019 - Current
Web Developer
  • Provide comprehensive website development support for the Arizona Bowl
  • Implemented a donation platform that yielded more than $100,000 within a year

Skills

  • Marketing
  • Paid Media
  • CRM
  • Ecommerce
  • SEO
  • HTML
  • CSS
  • PHP
  • MySQL
  • JavaScript