Christopher Waycott

Manager of Ecommerce, Paid Search, Natural Search, Online Display Advertising, and Comparison Shopping channels. Direct ownership of the global online/retail marketing forecast, budget, plan and reporting for more than $6M in revenue.

• Managed retail online store business with annualized gross sales of $400k. Achieved year-on-year revenue growth of Holiday Sales 18%.
• Planned and executed all marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers.
• Managed all aspects of content management for store catalog and promotional activity including development of assets
• Implemented SEO techniques and PPC strategies to increase avg. monthly online revenue.
• Created and tracked 3x weekly email marketing campaigns.
• Worked with key stakeholders to determine KPIs and used Google Analytics to track and report success of the set goals.
• Analyzed site performance and initiated improvements, including merchandising efforts, technical projects, and creative changes.

• Managed creation of four catalogs per year, showcasing product, lookbooks, and rider profiles.
• Designed sales and marketing collateral for all brand tiers.
• Was responsible for product photography including image manipulation/material/color retouching.
• Oversaw monthly scheduling and delivery for print and online media.
• Generated seasonal branded graphics for labeling, hangtags, packaging, print advertising campaigns.
• Created and oversaw production of in-store displays, P.O.P., and window graphics at the retail level.
• Develop line plan and designs for seasonal tees and cut-n-sew.
• Curated Social media marketing for product rollouts.

• Created original tee shirt artwork and illustrations.
• Executed product image manipulation/material/color alterations.
• Oversaw Website Design / User Interface / Updates.
• Managed all art collateral and product image backup.

• Designed and illustrated graphics for application on hardgood skateboards and apparel.
• Collaborated within a team of Art Directors and Designers.

• Provided help across all aspects of the design department.
• Forecasted and applied seasonal color trends to apparel and product packaging.

Concentration in Printmaking

The Art Dump is the name Andy Jenkins tagged the team of like-minded creative misfits who worked under the same flat roof in Torrance, California. Functioning as a co-op, each artist brought their own unique, individual vision in a variety of mediums. The Dump’s list of collaborative projects include impressive brands; Sonos, Beats, Adobe, Oakley, Levis and more.

Oakley approached The Art Dump, the creative team at Girl Skateboards, to create an immersive hybrid art space, showroom, community workspace and heavily branded skatepark. The inspiration for the project was highlighting eight seminal and historically relevant Los Angeles skate spots. The one month project involved creating unique assets around the concept to engage the space, a massive mural, and various events and workshops.

Developed Apparel graphics for use in their flagship SoHo, NY retail location.

Oversaw site refresh and user interface update to better feature product and create a more streamlined shopping experience.