Claudio Dell'Ariccia

Coordinating Italy Digital & CRM Strategy for six RRG Italian Dealers managing relationships with the Car Maker and the Corporate in ParisMain Duties

• Implementation of Sales & After Sales marketing campaigns on direct and indirect channels
• Responsible for all Marketing Projects to be deployed in the Country
• Develop RRG Digital and Social Media Strategy according to the Corporate guidelines & standards
• Manage daily relationships with the Parent Company reporting Italy results.
• Produce various reporting for Sales & After Sales Activities in terms of Economic Results and Quality Process
• Manage daily relationships with RRG Dealers in Italy coordinating their marketing campaigns
• Analyze Campaigns figures, reporting them in RRG Board of Directors.
• Coordinating outsourcer’s telemarketing activity.

Main Activities:

• Support RCI Banque in the implementation of its multichannels marketing campaigns, particularly focused on Customer’s Loyalty
• Assist actively the Project Manager using “Lean Six Sigma Methodology”.
• Support Renault/Dacia/Nissan/Infiniti Brand Manager in the creation of new financial products, taking into account various economic KPI's.
• Automotive Market Analysis, with a focus on the Customer's Behavior in the buying process and the refinancing decision.
• Manage daily relationships with the Parent Company in Paris.
• Coordinating outsourcers' telemarketing activities.
• Liaising on a daily basis with partners and suppliers.

Main activities:- daily elaboration and sending of the "RCI Banque Italy Market Performance Report" to the company and to Renault Italia Board of Directors- provide automotive market analysis to Brand Managers and Top Management- supporting the Renault/Dacia Brand Manager in the creation of new financial products, taking into account various economic KPI's.- Concurrence Benchmarking- Rci Banque Financial Offer management in the Manufacturer's advertising campaigns.

Consultant for Ford Italia in the "Customer Lifecycle Management" Project:The CLM is a retail integrated business solution to increase the customer loyalty and retail visits in the national Dealership workshops through the advisory and selling of aftersales services and promotions using outbound telemarketing, reaching quantitative and qualitative objectives- Responsible for the performances of 10 italian dealers.