Cosmin Pert

• Created a Marketing Strategy and established a Branding Guide that helped the business to expand in surrounding areas like Bath, Cardiff and Oxford. - Experienced with those tools: Email marketing – Active Campaign/Infusionsoft, Social Media Advertising - Facebook Ads, Twitter Ads, PPC & SEO – Google Adwords, WordStream, AdStage and Moz, Analytics & A/B Testing & Social Media Tools (Google Analytics, Optimizely, BuzzSumo, Ubersuggest and Buffer) - Led the creation and design visual content (Website design, UX, promotional materials – flyers, business cards, posters, infographics, email templates, thumbnails and videos). - Managed a team of 4 people including a SEO specialist, two developers and one customer representative)

• Proactively examined online marketing campaigns, collected data, updated reports and assisted the managers before product launches. (Experienced with Google Analytics, Google AdWords, Facebook Ads, Yoast). - Triaged all inbound requests from all our platforms and communicated current status to our marketing director. - Led the creation and design of design parts (infographics, templates, thumbnails and videos) to ensure key marketing communication messages are delivered to customers. - Creating smart and engaging visual content that supports marketing initiatives and positions the company as a market leader. Content includes: video tutorials, infographics, illustrations, guides, whitepapers, brochures, presentations and social media posts which resulted a high shareability rate and generated high traffic to our blog.

• Assembled statistical data sent to online betting companies like Bet365.com or Bwin.com. - Scheduled sport matches and organised timetables for scouters, which resulted into a successfully coordination without any time gap. - Maintained a relationship with our managers from all around the world and sending them statistical feedback based on scouter’s behaviour.

• Identified customer’s satisfaction, collected customer activity data and metrics which resulted into a more effective and efficient customer journey on our website. - Provided compelling business cases, authorised actionable recommendations which increased sales by 30% on Christmas Prime Offer. - Maximised customers’ buying process by giving them specific offers based on their needs.

• Presented promotional rate cards, negotiated and established the contracts using specific persuasion techniques perfectly integrated with my negotiating skills. - Restructured the offers and distributed them directly to our clients via a complex email marketing campaign which resulted a 47% ROI. - Kept a strong relationship with our current clients by always treating them with VIP tickets which provided us solid recommendations and repeated purchases.

• Organised marketing campaigns, resulting a sales growth and collected data that helped us to determine the most important Sales KPIs. - Obtained commercial awareness and key strategic marketing skills which contributed towards promoting future marketing campaigns. - Mobilised and sent a team of 3 people to help other team in a specific area where sales decreased due to a social destabilisation.

• Performed competitive advantage and market research and formulated recommendations for future developments and initiatives. • Acted like an ambassador for the agency at different fair trades events and organized social events. • Conducted various activities including: telemarketing, direct marketing (letters, emails), short-term marketing promotions (coupons), online marketing (auctions).

Activities and Societies: London Metropolitan Business Society London Metropolitan Jobs Fair Cosmin Pert