Daniel
Goodman

Design Director, London
I'm an award-winning designer based in London with a focus on branding and packaging. My 14-year career has been anything but typical; after a brief stint at Fuel Design, I spent the next 8 years running my own design studio in Cape Town and then hungry for a new challenge, moved to London in 2016. Since then I've worked at Drink Works as a Senior Designer before taking on the role of Design Director at Echo Brand Design. During my time in London, I've also freelanced at the likes of Landor and Bulletproof. I’m passionate and driven, have a penchant for bold ideas, a somewhat OCD-like focus on the details and the experience to deliver results through to completion. In 2018 I set out to fulfil a life-long dream, travelling the world and living nomadically. For a taste of my epic 2-year long adventure lookup @the_untitled_chapter on Instagram.
London | dan@dangood.co.za | +44 79 366 42920 | http://www.dangood.co.za

Work Experience

Dan Good Design

Jun, 2018 - Current
Design Director

Freelance design at various agencies in London and client work while working nomadically during my 2 years of travelling around the world.

Freelance Designer

Packaging design and concept work for a number of major brands including Kellogg's and McClaren F1.

Freelance Designer

Concept and packaging design for a new ultra-premium Indian Whiskey brand.

Bulletproof

Jul, 2019
Freelance Designer

Packaging design and concept work for brands including Cadbury's and Dos Equis.

Brown & Co

Aug, 2018 - Jan, 2019
Freelance Designer

I collaborated with Brown & Co to redesign Nathaktari, Georgia’s national beer.

ECHO

Jun, 2017 - May, 2018
Design Director

As Design Director at ECHO in London, I led a number of key projects, including the creation of Michelin's Global Packaging Guidelines, category-defining pack designs for LVMH spirits, and a new line of paints for Craig & Rose.

Drink Works

Jul, 2016 - Jun, 2017
Senior Designer

After moving to London, I worked as a Senior Graphic Designer at Drink Works. I helped develop brand strategy, branding and packaging design for major players in the beverage industry including SAB Miller, Accolade Wines and Coca-Cola.

The FLOW Project

Aug, 2014 - Aug, 2016
Social Innovation & Design

Two years; two different regions with remarkably similar challenges; 28 out-of-work youth; some deeply rural, some from bustling small towns; an unlikely collaboration of academics, local municipality, development practitioners, and innovators; one great big out-the-box project that pushed the boundaries of development work.

I played a key role in developing and implementing the project and was integral to the roll-out and design of the two community currencies.

Dan Good Design | SA

Jan, 2008 - Jun, 2016
Creative Director

In 2008 I set up Dan Good Design, a small studio working with a wide range of clients, from non-profits to startups and what would become some of South Africa's top craft beer brands.

Throughout this time I established myself as a multidisciplinary designer, being able to work from the ground up, from naming, strategy and branding creation through to packaging, web and app design.

FUEL Design

Feb, 2007 - Jan, 2008
Designer

I worked as part of a small team at FUEL Design, specializing in print and web design, developing brand identities and collateral, packaging and below the line advertising.

Education

Cape Peninsula University of Technology

2004 - 2006
National Diploma Graphic Design

I graduated cum laude and top of my class in Graphic Design at Cape Peninsula University of Technology in 2006

Skills

  • Graphic Design
  • Branding & Identity
  • Packaging Design
  • Art Direction
  • Layout
  • Typography
  • Logo Design
  • Web Design
  • UI/UX