Freelance Design Director at Pearlfisher
Working on Kellogg's, Starbucks, NPD's and NEOM (branding a new nation-state)
Private client work while working nomadically during my 2 years of travelling around the world.
Packaging design and concept work for a number of major brands including Kellogg's and McClaren F1.
Concept and packaging design for a new ultra-premium Indian Whiskey brand.
Packaging design and concept work for brands including Cadbury's and Dos Equis.
I collaborated with Brown & Co to redesign Nathaktari, Georgia’s national beer.
As Design Director at ECHO in London, I led a number of key projects, including the creation of Michelin's Global Packaging Guidelines, category-defining pack designs for LVMH spirits, and a new line of paints for Craig & Rose.
After moving to London, I worked as a Senior Graphic Designer at Drink Works. I helped develop brand strategy, branding and packaging design for major players in the beverage industry including SAB Miller, Accolade Wines and Coca-Cola.
Two years; two different regions with remarkably similar challenges; 28 out-of-work youth; some deeply rural, some from bustling small towns; an unlikely collaboration of academics, local municipality, development practitioners, and innovators; one great big out-the-box project that pushed the boundaries of development work.
I played a key role in developing and implementing the project and was integral to the roll-out and design of the two community currencies.
In 2008 I set up Dan Good Design, a small studio working with a wide range of clients, from non-profits to startups and what would become some of South Africa's top craft beer brands.
Throughout this time I established myself as a multidisciplinary designer, being able to work from the ground up, from naming, strategy and branding creation through to packaging, web and app design.
I worked as part of a small team at FUEL Design, specializing in print and web design, developing brand identities and collateral, packaging and below the line advertising.
I graduated cum laude and top of my class in Graphic Design at Cape Peninsula University of Technology in 2006