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I'm a Design Director specialising in branding and packaging. My 15-year career has been anything but typical; after a brief stint at Fuel Design, I spent the next 8 years running my own design studio in Cape Town and then hungry for a new challenge, moved to London in 2016. For the past 2 years I’ve had the role of Design Director at Pearlfisher, leading a number of exciting projects, including work for Sipsmith, Allplants, Bowmore, Belvedere, PG Tips and House of Suntory. I’m passionate and driven, have a penchant for bold ideas, a somewhat OCD-like focus on the details and the experience to deliver results through to completion.
Design Director | Devon | | +44 79 366 42920 |

Work Experience


May 2021 - Sep 2023
Design Director

As Design Director at Pearlfisher, I headed up key accounts for Beam Suntory, Edgewell, Fiskars, LVMH, Pernod Ricard and a number of exciting startups and challenger brands.


Jun 2018 - Current
Design Agencies including:



Brown & Co


Landor & Fitch


Sterling NY


Jun 2017 - May 2018
Design Director

As Design Director at ECHO in London, I led a number of key projects, including the creation of Michelin's Global Packaging Guidelines, category-defining pack designs for LVMH spirits, and a new line of paints for Craig & Rose.

Drink Works

Jul 2016 - Jun 2017
Senior Designer

After moving to London, I worked as a Senior Graphic Designer at Drink Works. I helped develop brand strategy, branding and packaging design for major players in the beverage industry including SAB Miller, Accolade Wines and Coca-Cola.

The FLOW Project

Aug 2014 - Aug 2016
Social Innovation & Design

Two years; two different regions with remarkably similar challenges; 28 out-of-work youth; some deeply rural, some from bustling small towns; an unlikely collaboration of academics, local municipality, development practitioners, and innovators; one great big out-the-box project that pushed the boundaries of development work.

I played a key role in developing and implementing the project and was integral to the roll-out and design of the two community currencies.

Dan Good Design | SA

Jan 2008 - Jun 2016

In 2008 I set up Dan Good Design, a small studio working with a wide range of clients, from non-profits to startups and what would become some of South Africa's top craft beer brands.

Throughout this time I established myself as a multidisciplinary designer, being able to work from the ground up, from naming, strategy and branding creation through to packaging, web and app design.

FUEL Design

Feb 2007 - Jan 2008

I worked as part of a small team at FUEL Design, specializing in print and web design, developing brand identities and collateral, packaging and below the line advertising.


Cape Peninsula University of Technology

2004 - 2006
National Diploma Graphic Design

I graduated cum laude and top of my class in Graphic Design at Cape Peninsula University of Technology in 2006


  • Graphic Design
  • Branding & Identity
  • Packaging Design
  • Art Direction
  • Layout
  • Typography
  • Logo Design
  • Web Design
  • UI/UX