Danielle Dallavalle (Borisoff)

• BrainStation UX Design capstone project
• An iOS application designed for the Pickleball community, serving as a platform for court location and social connections, with the potential for expansion into other sports
• By employing the principles of design thinking and Human-Centered Design methodology, I applied the knowledge I acquired throughout the bootcamp, which encompassed user research, ideation, UI design, prototyping, and user testing

• Winner of a 24 hour hackathon collaboration to tackle a real-world problem space of data privacy and PI in an online landscape

• Placed 1st of 7 teams

• Persona, solution sketches, wireframes and prototyping of an

  app that helps users take control of their personal information online

• Worked collaboratively with a multidisciplinary team of UX Designers, Software Engineers and Data Scientists

Vancouver UX Awards 2023 Finalist - Best retail or e-commerce project

I was involved in the UX improvement of our product, wrote our submission brief and created the presentation of our product flows that helped secure Autozen as winner.

Assisted our Product team with product workflow design improvements, created assets and provided feedback

Worked alongside Head of Marketing and other stakeholders to conceptualize, design, execute and manage campaigns, social media and website content as well as the Autozen referral program

Helped to minimize our customer drop-off at each touchpoint and grew the company's conversion rates

• Art direction and production of brand, assets and Marketing collateral
• Ideated and designed collateral for the Sales & Operations teams
• Content marketing and copywriting
• Edited and produced video testimonials
• Managed the Autozen referral program
• Social media management
• Website administration using Hubspot

Provides services for art direction, design, consultation and production of creative assets. Projects include but are not limited to:

• Art direction and design of various sales and marketing materials
• Brand identity development
• Design consultation
• Website design and setup in Squarespace with training

Worked across multiple departments to conceptualize, design, produce and manage various assets.

• Collaborated with stakeholders & developers to design product and UI features for proprietary software
• Designed and led the execution of local marketing initiatives by working closely with Marketing and Sales teams.
• Coordinated the client management of our co-op advertising program, summarized research and implemented a digital library of assets and guidelines.

Curriculum included: UX Design, UI Design, wireframing, prototyping, design prioritization matrices, usability testing, communication, journey mapping, Figma (Software), usability heuristics

Curriculum included: Research, data analysis, information architecture, storytelling, user flows, wireframes, prototyping, usability testing, case studies.

Curriculum included: UI/UX, motion graphics, marketing, photography, A/V, web technologies, comms, graphic design, storytelling, adobe, new media law, information architecture, project management, illustration, animation, web scripting.

BFA - General Fine Arts studies

Basics of Communication Design - Curriculum included: Brand and logo development.

• Hubspot Academy: Inbound Marketing
• Pragmatic Marketing: PMC-1 Foundations
• Google Academy: Ads, Analytics