Work Experience
Corporate Marketing Director
- Spearheaded institutional branding, executive messaging, and public engagement to elevate corporate and community reputation.
- Designed AI-powered marketing automation systems, increasing digital outreach and engagement by 300%.
- Led crisis communications strategies, ensuring brand protection and stakeholder trust.
- Developed media relations and public speaking initiatives, securing national press coverage.
- Partnered with higher education institutions to drive sponsorships, research collaborations, and public outreach.
Founder & CEO
- Led institutional marketing, PR, and digital transformation strategies across multiple industries, including higher education, real estate, and publishing.
- Consulted on university branding and fundraising campaigns, guiding institutions in public relations, donor engagement, and executive visibility.
- Directed thought leadership and content strategy for partnerships
- Built AI-powered communications models to enhance strategic engagement with students, faculty, and alumni.
Chief Marketing Officer
- Led the establishment of the marketing division, building a strong brand identity and driving business growth.
- Developed and executed high-impact marketing strategies, integrating digital, social media, and print campaigns.
- Established key industry partnerships, enhancing brand reach and revenue opportunities.
- Conducted market research and performance analysis, optimizing campaigns for maximum engagement.
- Directed a high-performing team, aligning marketing initiatives with business goals for measurable success.
Marketing Director
- Expanded digital engagement by 2000% through AI-driven messaging, content automation, and PR campaigns.
- Managed high-profile media relations and public affairs, securing national press and industry coverage.
- Led executive messaging and thought leadership initiatives, positioning senior leadership as industry experts in AI and marketing.
- Developed and implemented crisis communications protocols, ensuring reputational integrity and media readiness.
Marketing Director
- Designed and executed institutional communication and executive branding strategies.
- Managed RFQs, RFPs, and stakeholder engagement, securing high-value partnerships.
- Led high-profile marketing campaigns to drive public engagement and corporate recognition.
Marketing Director
- Developed executive communications frameworks, thought leadership initiatives, and branding strategies.
- Directed a comprehensive digital and traditional media strategy, leveraging SEO, PPC, and AI-driven analytics.
- Enhanced institutional storytelling, aligning marketing campaigns with public interest and community engagement.
Publisher & Editor
- Expanded institutional and public-facing media presence, increasing audience engagement by 40%.
- Led executive thought leadership initiatives, positioning senior figures as industry experts.
- Designed high-impact editorial campaigns, strengthening public perception and institutional credibility.
Education
Master of Science in Information Technology
- Specialization: AI, data analytics, and strategic digital transformation
- Honors: President’s List – 4 Times (Winter 2024), GPA: 4.0
Bachelor of Science in Information Technology
- 4.0 GPA | Focus on Data Analytics, UX Design, and Strategic Communications
Non-Profit & Education
Lions Club International - Santa Cruz County
Rotary International - Santa Cruz County
Boy Scouts of America - Santa Cruz County
Community Food Bank - Santa Cruz County
One-Stop Career Center - Santa Cruz County
Workforce Development (WIOA) - Santa Cruz County
Skills
- • Strategic Communications, ROI
- • Institutional Branding
- • Public Relations
- • Crisis Communications
- • Executive-Level Reputation
- • Thought Leadership
- • Digital Marketing, AI
- • Institutional Partnerships
- • Stakeholder Engagement
- • Content Strategy
- • Data-Driven Marketing
- • Google Ads Certification
Publications & Thought Leadership
- • Digital Transformation
- • AI Marketing Strategies
- • AI Models