Proven marketing and data analytics professional with 20+ years of strategic leadership, specializing in data-driven decision-making and team management. Expertise in executing data strategies, managing teams, and driving growth.
Data Analytics and Marketing Leader | Tucson, AZ | davramirez@gmail.com | 5208399982 | linkedin.com/in/davramirez | davramirez.com

Work Experience

Sonoran Sparkle Solutions

Jan 2024 - Current
Vice President of Marketing
  • Established the marketing department and shaped the brand identity, contributing to company growth.
  • Developed comprehensive marketing strategies informed by data analysis and market research.
  • Led a team to implement innovative marketing campaigns across various channels.
  • Conducted in-depth market research and analysis to optimize campaigns and inform strategic decisions.
  • Collaborated with cross-functional teams to align marketing efforts with business objectives.


Jul 2021 - Oct 2023
Marketing Director
  • Directed marketing and web teams, achieving 2000% growth.
  • Utilized CRMs and advanced data analytics to enhance organizational efficiency.
  • Led the creation of data-driven marketing strategies and content marketing initiatives.
  • Grew social media presence and email newsletter subscriber base significantly.

Canyon Building & Design

Aug 2019 - Jul 2021
Marketing & Web Director
  • Oversaw marketing projects, ensuring successful execution within budgetary guidelines.
  • Led data-driven marketing initiatives and utilized Procore CRM for project management.
  • Increased social media and online presence through targeted strategies.

Apex Real Estate Network

May 2016 - Jul 2019
Marketing & Web Director
  • Led marketing initiatives that doubled profits and sales.
  • Implemented innovative digital marketing strategies to expand reach and engagement.
  • Directed video content creation and social media growth.

Border Media Communications

Jan 2013 - Apr 2016
  • Achieved robust growth and increased statewide distribution.
  • Engaged in strategic investments and steered company growth through data-driven initiatives.
  • Maintained editorial excellence and implemented strategic business initiatives.

Wick Communications

May 2001 - Dec 2012
Production Manager
  • Established Central Design Hub, improving production efficiency and quality.
  • Managed marketing, print, and web teams, overseeing full-stack projects.
  • Specialized in marketing, new media, and data analytics to drive organizational success.


Capella University

Aug 2023 - Current
Master of Science in Information Technology

• President's List - Winter 2024

• Maintained a 4.0 GPA

Capella University

Jul 2019 - Nov 2022
Bachelor of Science in Information Technology

• Attained a Bachelor's degree in Information Technology with a 4.0 GPA.

• Specialized in a comprehensive range of subjects within information technology.



Lions Club International - Santa Cruz County

Board Member

Rotary International - Santa Cruz County


Boy Scouts of America - Santa Cruz County

Board Member

Community Food Bank - Santa Cruz County

Board Member

One-Stop Career Center - Santa Cruz County

Board Member

Workforce Development (WIOA) - Santa Cruz County


  • • Proficiency in SQL
  • • Proficiency in Excel
  • • Expert in Analytics
  • • Data visualization
  • • Database design expertise
  • • CRM platform experience
  • • Google Ads Certification
  • • Google Measurement Certification