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Eben Marks

Helping businesses and their customers succeed together

+49 (0) 176 5796 2812
I use empathetic communication, creative education and cross-team collaboration to make sure customers get the most value out of their B2B SaaS products.

Work Experience


Customer Lead

Oct 2017 - Current

I lead SmileBack's efforts to make our customers as successful as possible when using our services.

  • Managing customer support and accountable for performance as measured by our Net CSAT Score
  • Providing in-depth consultation to customers through individual calls, and presenting to larger audiences in webinars
  • Owning communications with subscribers through our newsletter and other messaging channels
  • Defining, measuring and acting upon indicators of at-risk subscriptions to keep churn low
  • Leading on gathering customer insights and feeding them into the Product team, as well as providing product requirements and user stories myself
  • Leading constant process improvement in the customer team


Customer Experience Specialist

Sep 2016 - Sep 2017

I acted as the users' champion inside the organisation and handled front line customer support.

  • Reduced incoming support requests by 25% by revamping and expanding FAQs list into a comprehensive help centre.
  • Analysed feedback to map pain points in our customer journey.
  • Edited the user newsletter and outperformed industry average open rates by 100% and click rates by 150%.
  • Created and tested new pre-written communications to improve results when demanding fees from image users.

Action for Children

Media Officer

Dec 2013 - Dec 2015

Responsible for generating media coverage of the organisation's largest work area and largest single fundraising event.

  • Turned information on complex issues into memorable press releases and quotes.
  • Ghost wrote articles and blog posts for the Chief Executive and senior staff.
  • Worked closely with partners like other departments, service users and polling companies.


Junior Media Officer

Oct 2012 - Dec 2013

Developed stories on a range of issues, including writing releases and approaching journalists.

  • Responded to issues in the news.
  • Managed the media team Twitter account.


Graduate Consultant

Jul 2011 - Oct 2012

PR and public affairs.

  • Took part in pitching stories and interviews on behalf of clients.
  • Researched and wrote policy briefings for clients so that they had up-to-date information on issues relevant to their area of work.


University of Leicester

BA Contemporary History

Oct 2006 - Jul 2009

Won award for best dissertation in International Relations.

President of Amnesty International society.

Wrote for the student paper and co-hosted a show on student radio.