Copy, strategy, and concepting for website and experiential projects, including but not limited to the upcoming Prospect Park 150 year anniversary.
Leveraged strategic thinking and writing ability to deliver a thought piece exploring the past, present and future of museums and copy for multiple pieces of collateral for an agency holiday project.
Copy and strategy work for a variety of prospective and current clients including Boston Consulting Group and Brisas Group.
Reinvigorated strategic skills and expanded upon branding knowledge via an intensive 10 month Masters program working with practicing professionals and often dealing with real clients in real situations. Audited and rebranded Kodak for final thesis project, using strategy and supporting tactics to place them on an exciting and sustainable path for the future.
Examined budget, rental market, comparable properties, & neighborhood demographics to inform a remodeling plan geared towards maximum appeal and flexibility for potential tenants and profitability for the owner. Led renovation and selected or created / designed fixtures, finishes, and furnishings. Took building earnings from non-existent, to on track to clear in excess of 100K per year.
Collaborated with a team to offer branding, strategy, design, and general creative services to small businesses and startups. Used experience from managing GoodToGoOut to better understand and address issues and obstacles clients faced. Conducted research and ran focus groups for primary client, Manuel Racim, to understand brand challenges and objectives, resulting in a rebranding. Created strategy document, proposals covering communication and channel focus, and consulted on everything ranging from website, to packaging, to retail store considerations and consumer loyalty programs.
Used trends and insights to identify an opportunity in flash sale / online shopping space and founded GoodToGoOut, a web based app that facilitates fast and relevant feedback on potential apparel and accessories purchases from community members and Facebook friends. Developed business plan and product strategy and vision and raised a small amount of money to launch startup. Managed a team consisting of a back-end developer, a designer, and a front-end developer. Helped to determine and evolve site design and vision via UX (User Experience) and UI (User Interface) testing. Learned basic Ruby and Ruby on Rails to allow me to communicate more easily with technical contractors and make small tweaks to the site myself.
Conducted research, contributed to concepting, vetted ideas, and used my knowledge and experience as a native New Yorker in order to create a better targeted and more authentic proposal package that led to the inaugural World Basketball Festival held in New York City in 2010.
Helped to evolve the way the United States Marine Core connected and maintained relationships with potential recruits and their families in the online and social spaces. Drove the creation of customer profiles for HSBC Direct helping PR, and media teams better connect with customers and improve their ROI.
Met with principals and clients, reviewed Center Against Domestic Violence and its competitors’ marketing communications, and conducted market research. This was done towards the goal of revising CADV marketing materials and led to the creation of a new brand strategy and key messaging.
Conducted research in and out of category for the One Hotels and Residences pitch and educated the Syrup team on “green” architecture, sustainability, and the issues around playing in this arena. Used research my research, thinking, the consumer profiles and identification of creative opportunities and potential communication channels, helped lead Syrup to winning the account.
Worked on Chevrolet Diversity in tandem with a Senior Strategist, and stakeholders on the client side, to assemble an end-of-year report and next year’s business strategy, while assisting the team with the pitch for the account for next year.
Shot & edited consumer research videos for pitches like NY Magazine and Candies and contributed to the creation of the ‘single idea’ strategies behind each pitch / proposal. Did qualitative and quantitative research, shot and edited videos, and contributed copy and concepts to campaigns. Dealt with existing clients and contributed heavily to pitches, including several account wins like Perry Ellis and Christiania Vodka. Undertook solo, nine city, qualitative research trip and simultaneous online survey I designed and conducted, which led to new brand positioning for LUGZ.
Planned and executed events for Mass Appeal, as well as for their advertisers.
Created presentation materials and mock-up booklets for clients Wrote copy for direct marketing campaigns Drafted, edited, and proofread letters of correspondence
Activities and Societies: Imagine - U of M Advertising Club
Activities and Societies: Acting, Chess