Made with
Standard Resume
Learn more

Erdian Tomy

Empowering People, Partner & Product Ecosystem at FreakOut, Inc.
tomymalewa@about.me
Almost 10 years career in multinational banking, broadcasting media, consulting, digital agency, game industry, startup communities and global advertising technology company. With that mix experiences both successful and UNSUCCESSFUL story, I’m a hustler tech marketers who love user experiences & storytelling using intuition, curiosity, play, guts & taste to get the best performance. Specialties: make people know, use & love your product ( Digital Product-Market Expansion ) NOTE: - Professional extrovert, Personal introvert & Consultant by Heart. - Failed founders, Duathlon Amateur, Fulltime Strategic Planner. - I love to build something from the scratch!
E
T

Work Experience

FreakOut, Inc.

Business Strategy Lead
|

Oct 2017 - Current

Building New Business Strategy, Partnership, Investment & Acquisitions to give an impact for FreakOut Global!

FreakOut Pte.Ltd.,

Head Of Marketing
|

Oct 2016 - Oct 2017

My Mission now: - Share 360° perspective to advertisers (Brand/Agencies) about how to craft best digital marketing plan based on user experiences and amplify best case study for publisher (Media, Game/Apps Developer) how to optimize their revenue using mobile native advertising technology without disturbing users. - Lead for All Branding, Marketing & Partnership for FreakOut Network in Indonesia & Initiate for APAC Digital Branding. - Doing R&D for new business opportunity suggestion (Investment & Product Development)

FreakOut dewina Indonesia

Country Business Development Manager
|

Oct 2015 - Oct 2016

Global digital marketing technology company from japan - We are the first mobile native ads network platform in Indonesia We start new style ad network business ( called "Native Ads Platform" ) focus on smartphone media in Indonesia. - We connected Publisher & Advertiser and we deliver based on User Experiences. Responsbilites: - Serve as a key member of the executive team that sets the company’s strategic direction. - Spearhead business development initiatives that are consistent with the company’s overall strategy. - Manage multiple business initiatives in a start-up environment. - Revenue generation and strategic partnerships development and management. - Build and manage a business development team.

Dattabot - Mediatrac Sistem Komunikasi

Senior Strategy Consultant
|

Aug 2015 - Sep 2015
  • Responsible for large scale, complex and long duration projects and project teams made up of internal and external resources to deliver business solutions and services. - Work with assigned business group and technical teams to gather and evaluate project requirements, define project scopes and provide input to project map. - Manage project resources and timeline, ensuring critical path milestones are met, identifying any barriers to progress and working with business representatives or other necessary party to mitigate problems. - Lead project management from A to Z and evaluate performance of project team member ( Junior & Associate Consultant ) - Sometimes referred to as new product development, the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. - I lead DIGITAL & CRM consultant team for the world's largest international tobacco company

FreakOut, Inc.

Consultant
|

Aug 2015 - Sep 2015
  • Thinking Partner for Country Manager Indonesia. - Advisor for Developing Team and Operation Strategy in Indonesia. - Give an overview of digital landscape in indonesian market - Monitoring

Head Of Account Management
|

Jan 2015 - Jul 2015
  • Focus on B2B Market - Business Development for O2O (Online to Offline) Touchten Platform Games - Identify and manage client leads. - Build relationships with senior management within the client. - Preparing and presenting materials for meetings – presentations and status reports. - Analyze existing accounts, identify customer-specific needs and develop a solution. - Partnership with E-commerce, FMCG, Fashion Retail and etc - Mission: make advertising more fun, friendly & targeted

Head of Marketing
|

Dec 2013 - Dec 2014

http://www.stereodesserts.co.id/ - Accomplishes business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff. - Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

Media Televisi Indonesia, PT ( METRO TV )

Host Battle Of Comedy
|

Nov 2012 - Nov 2013
  • Speak clearly and communicate in a manner that is easy for most people to understand. - Comprehend information and ideas presented through spoken and written word. - Identify and understand the speech of different people. - Communicate information and ideas in writing effectively. - Develop creative solutions to problems and come up with clever ideas about a given topic or situation. - Have near-vision to see details at close range (within a few feet of the observer). - Prepare the (one-liner) jokes, for opening and bridging from comic to comic.

Social Media Consultant
|

Sep 2012 - Oct 2013
  • Making creative content of all client social media channel - Giving insight of digital marketing for client company time plan - Looking for potential partner to become client's Key Opinion Leader - Running the viral activity in social media that connect the dot with event off-air activity

Announcer
|

Apr 2013 - Jul 2013

Morning Show "Selamat Pagi Bandung.." every weekday 06 A.M - 10 P.M - Research topics for comment and discussion during shows - Read prepared scripts on radio shows - Comment on important news stories - Provide commentary for the audience during sporting events, at parades, and on other occasions - Select program content - Make promotional appearances at public or private events

Panenmaya

Digital Strategic Planner
|

May 2011 - Mar 2013
  • liaising with clients to identify specific business problems and develop ideas; - communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign; - gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share; - running research groups; Ex Client: Adira Finance, Astra Honda Motor, Vespa Indonesia, Toyota ,Amway, BRI, Brand's, Phillips,Lee Cooper, Pocari etc

Marketing Manager
|

Mar 2009 - Feb 2010

Key Duties/Responsibilities - Product Marketing: manage the development and implementation of comprehensive marketing plans for events and conferences including direct mail, email, web site merchandising optimization, search engines and social media marketing. - Product Management: work closely with product development teams on new product development, rollout strategies and product life cycle analyses; identify unique selling propositions and clear competitive differentiation points; - Budgeting: ensure that product line is within budget.

ANZ

Sales Center Officer
|

Jan 2008 - May 2009
  • Promotes the bank's products and services to existing and prospective clients by utilizing available resources. - Develops and maintains positive relationships with banking clients through excellent customer service. - Performs sales activities for platinum products available in diverse product lines and multiple markets.

Education

University of Illinois at Urbana-Champaign College of Business, 2015 Universitas Pasundan Bandung Criminal Justice/Law Enforcement Administration Erdian Tomy Empowering People, Partner & Product Ecosystem at FreakOut, Inc. tomymalewa@about.me

2015